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iRubric: Marketing Mix Presentation rubric

iRubric: Marketing Mix Presentation rubric

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Marketing Mix Presentation 
Students make a presentation about the marketing mix by comparing and contrasting products from 2 different companies within the same industry.
Rubric Code: ZXB243C
By Pietpompies
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric 4 Ps of Marketing
  Distinguished

4 pts

Proficient

3 pts

Emerging

2 pts

Basic

1 pts

Product
20 pts

Did the student include a full description of the products?
Distinguished

A full description of both products including logos, slogans, product diversification, and best sellers are identified.
Proficient

A full description of both products are identified but does not include either the logo, slogan, product diversification, or best sellers of either product.
Emerging

A partial description of both products are identified and does not include the logos, slogans, product diversification, or best sellers of both.
Basic

The students did not describe both the products.
Place
20 pts

Did the student identify the distribution channels and show examples?
Distinguished

The distribution channels are clearly identified and compared for both products and there are 2 or more types of distribution channels shown for each product.
Proficient

The distribution channels are clearly identified for 1 product but not the other and there are 2 types of distribution channels shown for 1 product but not the other.
Emerging

The distribution channels are clearly identified for 1 product but not the other and there is 1 type of distribution channel shown.
Basic

The distribution channels are not identified for either of the 2 products.
Price
20 pts

Does the student mention, compare, and contrast the prices of both products?
Distinguished

The prices of both products are mentioned, compared and contrasted.
Proficient

The prices of both products are mentioned but not compared or contrasted.
Emerging

The prices of one of the two products is mentioned.
Basic

The prices of both products are not mentioned.
Promotion
20 pts

Did the students compare the strengths and weaknesses of both products and include special advertising campaigns or social responsibility programs?
Distinguished

The promotional strengths and weaknesses for both products including special advertising campaigns or social responsibility programs are highlighted.
Proficient

The promotional strengths and weaknesses for both products are highlighted but don't include special advertising campaigns or social responsibility programs.
Emerging

The promotional strengths and weaknesses for 1 product is highlighted and doesn't include special advertising campaigns or social responsibility programs.
Basic

There are no promotional strengths and weaknesses for both products including special advertising campaigns or social responsibility programs are.
Presentation
10 pts

Is the information clear and coherent; speaker speaks in a loud, clear voice; presentation lasts 5 minutes?
Distinguished

Student presents information clearly and coherently. Speaker speaks in a loud, clear voice, and does not read during the presentation. The presentation lasts for 5 minutes.
Proficient

Student presents information clearly and coherently. Speaker speaks in a loud, clear voice, and only refers to the slides for refreshers during the presentation. The presentation lasts for 5 minutes.
Emerging

Student information is not clear and coherently. Speaker speaks in a loud, clear voice, and refers to the slides often for refreshers during the presentation. The presentation lasts for less than 5 minutes.
Basic

Student did not prepare for the presentation and reads off the slides. Speaker does not use a load and clear voice. The presentation did not last for 5 minutes.
Check-ins
10 pts

Distinguished

Student participated in all aspects of the project (Research, google form, presentation) and the group checked in regularly to comment on the instructor feedback and received positive peer reviews.
Proficient

Students participated in most aspects of the project (Research, google form, presentation) and the group checked in regularly but did not comment on either the instructor feedback or received critical peer reviews.
Emerging

Students participated in most aspects of the project (Research, google form, presentation) and the group did not check in regularly and did not comment on either the instructor feedback or received critical peer reviews.
Basic

Student participated in a few aspects of the project (Research, google form, presentation) and the group hardly checked in and did not comment on the instructor feedback and received critical peer reviews.



Keywords:
  • Marketing Mix

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