iRubric: Social Media Marketing Project rubric

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Social Media Marketing Project

ACOL214-Digital Technologies for Marketing(2)

Rubric Code: ZX9A733

By sal_eh

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Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: Undergraduate

Social Media Marketing Project
	Excellent 4 (N/A)	Good 3 (N/A)	Fair 2 (N/A)	Poor 1 (N/A)
RESEARCH
Research 1 pts	Excellent The students search three different social media networks that suit their business idea and relevant to the their intended audience.	Good The students present 3 social media networks.	Fair The students present less than 3 social networks.	Poor The students present 0-1 social media networks.
SOCIAL MEDIA CHANNELS
Social Network 1
Page Creation & Customization 1 pts	Excellent The students create a page, profile or channel. The page is fully customized with ( banner, logo, cover photo, etc.). At least you have 3 different designs.	Good The students create a page, profile or channel. The page is customized with ( banner, logo, cover photo, etc.). You have less than 2 designs.	Fair The students create a page, profile or channel with little customization ( banner, logo, cover photo, etc.).	Poor The student create an empty page with no customization.
Content Development 3 pts	Excellent The students post different type of ads and posts to engage visitors and boost traffic. You have 5 to 6 designs and posts.	Good The students post different type of ads and posts to engage visitors and boost traffic. You have 3-4 designs and posts.	Fair The students post same type of ads and posts to their page.	Poor The students post 1 type of content or didn't post any content to the page.
Traffic & Engagement 1 pts	Excellent The students invite more than 20 visitors to their page and write comments and respond to their customers.	Good The students invite less than 20 visitors to their page and write comments and respond to their customers.	Fair The students invite less visitors with no engagements with visitors.	Poor The students didn't invite visitors to their page.
Social Network 2
Page Creation & Customization 1 pts	Excellent The students create a page, profile or channel. The page is fully customized with ( banner, logo, cover photo, etc.). At least you have 3 different designs.	Good The students create a page, profile or channel. The page is customized with ( banner, logo, cover photo, etc.). You have less than 2 designs.	Fair The students create a page, profile or channel with little customization ( banner, logo, cover photo, etc.).	Poor The student create an empty page with no customization.
Content Development 3 pts	Excellent The students post different type of ads and posts to engage visitors and boost traffic. You have 5 to 6 designs and posts.	Good The students post different type of ads and posts to engage visitors and boost traffic. You have 3-4 designs and posts.	Fair The students post same type of ads and posts to their page.	Poor The students post 1 type of content or didn't post any content to the page.
Traffic & Engagement 1 pts	Excellent The students invite more than 20 visitors to their page and write comments and respond to their customers.	Good The students invite less than 20 visitors to their page and write comments and respond to their customers.	Fair The students invite less visitors with no engagements with visitors.	Poor The students didn't invite visitors to their page.
Social Network 3
Page Creation & Customization 1 pts	Excellent The students create a page, profile or channel. The page is fully customized with ( banner, logo, cover photo, etc.). At least you have 3 different designs.	Good The students create a page, profile or channel. The page is customized with ( banner, logo, cover photo, etc.). You have less than 2 designs.	Fair The students create a page, profile or channel with little customization ( banner, logo, cover photo, etc.).	Poor The student create an empty page with no customization.
Content Development 3 pts	Excellent The students post different type of ads and posts to engage visitors and boost traffic. You have 5 to 6 designs and posts.	Good The students post different type of ads and posts to engage visitors and boost traffic. You have 3-4 designs and posts.	Fair The students post same type of ads and posts to their page.	Poor The students post 1 type of content or didn't post any content to the page.
Traffic & Engagement 1 pts	Excellent The students invite more than 20 visitors to their page and write comments and respond to their customers.	Good The students invite less than 20 visitors to their page and write comments and respond to their customers.	Fair The students invite less visitors with no engagements with visitors.	Poor The students didn't invite visitors to their page.
SPEAKING SKILLS
Delivery of Content 2 pts	Excellent The student speaks very clearly without hesitation. Pronunciation and intonation sound natural.	Good The student speaks with some hesitation. Problems with pronunciation and intonation do not prevent communication.	Fair The student hesitates frequently. Problems with pronunciation and intonation distort meaning and inhibit communication in some instances.	Poor Frequent hesitations and extreme problems with pronunciation cause communication to break down.
Eye Contact and volume 1 pts	Excellent Presenter keeps head up, look relaxed and confident; establishes eye contact with audience during presentation.	Good Presenter stand up straight and establishes eye contact with audience during presentation.	Fair Presenter sometimes stand up straight and establishes eye contact with audience during presentation.	Poor Slouches and or doesn't look at the audience during presentation.
Volume 1 pts	Excellent Presenter can be easily heard by all. No gum, etc.	Good Presenter speaks loudly and clearly most of the time.	Fair Presenter speaks slowly an and not so clear.	Poor Presenter Speaks too quietly and not clearly.
QUALITY OF WORK
Total Points 20 pts Total Points 20 pts - Exceptional (points: 17-20) - Above expectations (points: 13-16) - Satisfactory (points: 9-12) - Below expectations (points: 6-9) - Unsatisfactory (points: 0-5)	Excellent Points: 17-20 performance well exceed expectations. (exceptionally done)	Good Points: 13-16 performance is above specified expectations. (well done)	Fair Points: 9-12 Performance is less than specified expectations. (fairly done)	Poor Points: 6-9 Performance is lower than specified expectations. (poorly done)

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