iRubric: PCD Design Through Delivery rubric

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PCD Design Through Delivery

Students will explore the procedures of taking a product from a testing phase, through production and the final shipment to an end retail user.

Rubric Code: ZX24B52

By s_durfee

Draft

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: Undergraduate

Contract Baking
	Poor 1 pts	Average 3 pts	Excellent 5 pts
Formula	Poor Inaccurate or poorly made recipe yields a disappointing product. Product displays poor flavor and/or poor texture. Final product does not meet the standard in terms of overall aesthetics	Average Product meets reasonable expectations, but does not stand out in terms of flavor and texture. Final product meets expectations in regards to overall aesthetics	Excellent Product exceeds expectations for flavor, texture and aesthetics. Final product is exemplary in regards to overall aesthetics
Packaging	Poor Inadequate packaging design does not properly protect the product from direct handling. Package does not adequately build brand awareness Packaging does not have aesthetic appeal and is not integrated with the product	Average Reasonably well designed packaging meets minimum expectations for functionality and design Packaging has some aesthetic appeal and has some consideration with the environment. Identifies business and builds brand awareness	Excellent Protects the product from dust, moisture gain or loss, direct handling Is aesthetically pleasing and environmentally responsible Identifies business and builds brand awareness
Costing structure	Poor Food cost is not accurately determined, thus leading to a grossly inaccurate costing structure Associated costs of packaging materials and shipping are incorrectly calculated	Average Food cost is not accurately determined, thus leading to a mildly inaccurate costing structure Associated costs of packaging or shipping are incorrectly calculated	Excellent Accurately determines the proper costing structure for the product Associated costs of packaging and shipping are correctly calculated
Competition	Poor Final product does not meet the minimal standards of flavor and texture, when compared to competitor's product.	Average Final product is consistent with the competition	Excellent Formula, packaging and yield exceeds that of the competition
Presentation upon delivery	Poor Package is late Product is not properly protected from heat or moisture Product arrives damaged	Average Package arrives on time Product is unaffected by heat or moisture Product sustains some damage during shipping	Excellent Package arrives on time Product is unaffected by heat and moisture Product sustains no damage during shipping

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