iRubric: Advertisement rubric

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Create an advertisement using the persuasive vocabulary we have been learning.

Rubric Code: ZC483A

By tamarac

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: K-5

Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product name	Poor There is no name for the product.	Fair The product name is not included in the ad.	Good There is a product name, and it is included in the ad.
Picture of the product	Poor There is no picture of the product.	Fair The picture of the product is unrecognizable.	Good The picture is either drawn, or reproduced and it is represents the product.
Persuasive techniques	Poor The ad contains only 1 loaded word, and one example of another persuasive technique.	Fair The ad contains 2 loaded words, and 2 other examples of persuasive technique.	Good The ad contains 3 loaded words, 1 example of emotional appeal, one example of exaggeration, and one example of bandwagon.
Color	Poor The ad contains no color.	Fair The ad contains some color.	Good The ad is very colorful, and appealing.
Spelling & punctuation	Poor The author makes 3-5 errors in spelling and punctuation.	Fair The author makes 1-2 errors in spelling and punctuation.	Good The author makes no errors in spelling and punctuation.