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iRubric: Commercials rubric

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Commercials 
Students create a commercial for a new product
Rubric Code: ZBBBW4
By samorl
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Commercial
  Poor

15 pts

Fair

20 pts

Good

25 pts

Script

Poor

Script does not identify a need, effective show bvenefits of product purchase, fails to ask for sale
Fair

Script follows most of the proper steps in writing, but falls short of promoting value in the product or does not ask for the sale.
Good

Script effectively follows all steps in persuasive writing; effectively shows features and benefits; effectively ask for the sale by showing viewer how to purchase.
Video

Poor

Video is uninspiring and uninteresting; use only one or two camera angles; is unfocused or poorly exposed
Fair

Video is mostly effective, but misses opportunities for close ups that would help sell the product
Good

Video is focused, properly exposed; utilizes a variety of angles that effectively show and sell the product; is stable
Audio

Poor

Audio is low, garbled, or overmodulated; improperly mic'd; not present.
Fair

Audio is clear, but quality would be better with different microphone selection.
Good

Audio is clear, properly mic'd; levels are properly set
Effects

Poor

No effects are present or created and used improperly.
Fair

Some effects are used, but could have been used to greater and more effective extent
Good

All effects are properly created, placed, and used to full effect to sell the product.



Keywords:
  • video, media, writing

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