iRubric: YouTube Marketing Project rubric

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YouTube Marketing Project

Social Media Development Rubric

ACOL214-Digital Technologies for Marketing(2)

Rubric Code: YXW9B8A

By shalabibf

Draft

Private Rubric

Subject: Arts and Design

Type: Project

Grade Levels: Undergraduate

YouTube Marketing Project
	Excellent 4 (N/A)	Good 3 (N/A)	Fair 2 (N/A)	Poor 1 (N/A)
CHANNEL CREATION
Page Creation & Customization 3 pts	Excellent The students create and set up their channel. The page is fully customized with ( channel icon, channel art, channel description, added social media links cover photo, etc.). At least you have 4 different customization options.	Good The students create and set up their channel with some customization like ( channel icon, channel art, channel description, added social media links cover photo, etc.). At least you have 3 different customization options.	Fair The students create and set up their channel with little customization like ( channel icon, channel art, channel description, added social media links cover photo, etc.).	Poor The students create and set up their channel with no customization.
TRAILER VIDEO
Content & Sturcture 2 pts	Excellent The student develop an effective editing, quality production, and an engaging trailer video structure.	Good The student post different type of ads and posts to engage visitors and boost traffic. You have 3-4 designs and posts.	Fair The student post same type of ads and posts to their page.	Poor The student post 1 type of content or didn't post any content to the page.
Editing Phases 2 pts	Excellent The video exhibits quality work and demonstrates skills in organizing and trimming scenes, and adding audio and graphics.	Good The video exhibits some quality of work and demonstrates some skills in organizing and trimming scenes, and adding audio and graphics.	Fair The video exhibits at least some quality work and demonstrates a few skills in organizing and trimming scenes, and adding audio and graphics. .	Poor The video exhibits very little quality work and demonstrates a lack of skills in organizing and trimming scenes, and adding audio and graphics.
Quality 1 pts	Excellent All pictures, video, titles and graphics are clear and enhanced to be the best. Content is clear and entertaining.	Good Most of pictures, video, titles, and graphics are clear and enhanced to be the best. Content is clear and entertaining.	Fair Some pictures, video, titles, and graphics are clear and enhanced to be the best. Content is not as clear and entertaining as it could be.	Poor Hardly any pictures, video, titles, and graphics are clear and enhanced to be the best. Content is not clear and entertaining.
VIDEO
Content & Sturcture 2 pts	Excellent The student develop an effective editing, quality production, and an engaging trailer video structure.	Good The student post different type of ads and posts to engage visitors and boost traffic. You have 3-4 designs and posts.	Fair The student post same type of ads and posts to their page.	Poor The student post 1 type of content or didn't post any content to the page.
Editing Phases 2 pts	Excellent The video exhibits quality work and demonstrates skills in organizing and trimming scenes, and adding audio and graphics.	Good The video exhibits some quality of work and demonstrates some skills in organizing and trimming scenes, and adding audio and graphics.	Fair The video exhibits at least some quality work and demonstrates a few skills in organizing and trimming scenes, and adding audio and graphics. .	Poor The video exhibits very little quality work and demonstrates a lack of skills in organizing and trimming scenes, and adding audio and graphics.
Quality 1 pts	Excellent All pictures, video, titles and graphics are clear and enhanced to be the best. Content is clear and entertaining.	Good Most of pictures, video, titles, and graphics are clear and enhanced to be the best. Content is clear and entertaining.	Fair Some pictures, video, titles, and graphics are clear and enhanced to be the best. Content is not as clear and entertaining as it could be.	Poor Hardly any pictures, video, titles, and graphics are clear and enhanced to be the best. Content is not clear and entertaining.
SHEARING AND SUBSCRIPTIONS
Socail Media Sharing 1 pts	Excellent The student share all her videos on other social media that you already created on your previous project.	Good The student share some videos on other social media that you already created on your previous project.	Fair The student share one video on other social media that you already created on your previous project.	Poor The student didn't promote and fail to share any videos in her social media pages.
Subscribtion 1 pts	Excellent The student invite lots of people to subscribe to the channel.	Good The student invite some people to subscribe to the channel.	Fair The student invite few people to subscribe to the channel.	Poor The student didn't people to subscribe to the channel.
WRITTEN REPORT
Content & Information 3 pts	Excellent The student has presented all relevant information and answered the all requirements.	Good The student miss one question.	Fair The student miss more than two question.	Poor The student miss more than 3 questions and fail to answer most of the requirements.
Grammr 2 pts	Excellent No spelling mistakes and grammatical mistakes.	Good Less than 3 spelling mistakes and less than 3 grammatical mistakes.	Fair Less than 5 spelling mistakes and less than 5 grammatical mistakes.	Poor Student has not attempted to use style or structure.
QUALITY OF WORK
Total Points pts 20 pts Total Points 20 pts - Exceptional (points: 17-20) - Above expectations (points: 13-16) - Satisfactory (points: 9-12) - Below expectations (points: 6-9) - Unsatisfactory (points: 0-5)	Excellent Points: 17-20 performance well exceed expectations. (exceptionally done)	Good Points: 13-16 performance is above specified expectations. (well done)	Fair Points: 9-12 Performance is less than specified expectations. (fairly done)	Poor Points: 6-9 Performance is lower than specified expectations. (poorly done)

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