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iRubric: Language Arts: Media Literacy rubric

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Language Arts: Media Literacy Language Arts: Media Literacy Students create a video advertisement. Rubric Code: YXC6B9W By Glokapo Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: K-5

Media Literacy - Video Advertisemen
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Knowledge of Content types, purposes, and effectiveness of persuasive techniques and political advertisements	Level 1 demonstrates limited knowledge of media characteristics and components	Level 2 demonstrates some knowledge of media characteristics and components	Level 3 demonstrates considerable knowledge of media characteristics and components	Level 4 demonstrates a high degree of knowledge of media characteristics and components
Use of Planning Skills edits draft, uses visual skills and strategies, persuasive message	Level 1 uses planning skills when planning media content and medium strengths with limited effectiveness	Level 2 uses planning skills when planning media content and medium strengths with some effectiveness	Level 3 uses planning skills when planning media content and medium strengths with considerable effectiveness	Level 4 uses planning skills when planning media content and medium strengths with a high degree of effectiveness
audience and purpose communication	Level 1 communicates for target audiences and purpose through their ad with limited effectiveness	Level 2 communicates for target audiences and purpose through their ad with some effectiveness	Level 3 communicates for target audience and purpose through their ad with considerable effectiveness	Level 4 communicates for target audiences and purpose through their ad with a high degree of effectiveness
Application of Knowledge and skills understands and applies media techniques & processes related to video advertising	Level 1 applies knowledge of media skills in advertising contexts with limited effectiveness	Level 2 applies knowledge of media skills in advertising contexts with some effectiveness	Level 3 applies knowledge of media skills in advertising contexts with considerable effectiveness	Level 4 applies knowledge of media skills in advertising contexts with a high degree of effectiveness