iRubric: Latin American Tourism Commercial rubric

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Latin American Tourism Commercial

Buenas dias! The Bureau of Latin American Tourism is gearing up for a new and fresh look to boost tourism. As a member of one of the best public relations firms in Latin America, your company has been awarded the contract for creating this product. Your assignment is to design a dynamic travel commercial to air during the United States Superbowl. This ad showcases your country as one of the most sought after vacation areas in the world!

Rubric Code: YX8XX2A

By kubball45

Ready to use

Public Rubric

Subject: Geography

Type: Presentation

Grade Levels: 6-8, Graduate

ESL: Television Commercial Project
	Below Average 10 pts	Good 15 pts	Excellent 20 pts
Research & Planning	Below Average Research was not evident and script and storyboard was incomplete.	Good Some "light" research was completed and storyboard was created - however, did not give a clear direction for the commercial. Script did not focus on topic objective.	Excellent In depth research was completed and script & storyboard showed clear vision for commercial.
Organization	Below Average Info was unorganized in the delivery of this presentation. The order was unclear. Did not meet 60 second requirement and confusing.	Good Info was organized in the delivery of the presentation. The order was somewhat clear. For the most part it was not confusing to follow. Was just under or over 60 second requirement.	Excellent Info was extremely organized in the delivery of this presentation. The order of the presentation was clear and easy to follow. Met the 60 second time requirement.
Creativity	Below Average There is little evidence of creativity in the project. The students do not seem to have used much imagination.	Good The ad contains a few creative details. The students have tried to use their imagination.	Excellent The ad contains many creative details that contribute to the viewer's enjoyment. The students have really used their imagination.
Overall effectiveness	Below Average Ad was ineffective/not persuasive. Did not reflect knowledge of country and lacked relevant information for the audience.	Good Ad was somewhat effective/persuasive basic knowledge of the country was evident. Images, music, and information presented did not always seem relevant to the country. The message was often unclear or not easy to read/ hear.	Excellent Ad was very effective/persuasive and creators demonstrated a knowledge and understanding of the country through choices of images, music, and information. The message was clear and easy to understand.
Collaboration	Below Average Members of the team did not communicate or argued frequently.	Good Members of the team worked together most of the time - although one member did most of the work.	Excellent Members of the team worked well together and members worked equally and complimented each others talents.

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