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SWOT Analysis Rubrics 
SWOT Analysis
Rubric Code: YX2C44C
By farrahanie
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric SWOT Analysis Rubric
  Excellent

4 pts

Good

3 pts

Needs Improvement

2 pts

Not Acceptable

1 pts

Introduction

Excellent

An introduction to the organization is presented in a clear and concise manner. The introduction provides insight for the readers
Good

An introduction to the country is presented in a somewhat clear and concise manner.
Needs Improvement

There is a limited Introduction.
Not Acceptable

There is no Introduction.
Spelling, Grammar, Punctuation

Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable

The presentation contains many grammatical, punctuation, and spelling errors.
Slides hard to read
SWOT Content

Excellent

SWOT Analysis contains a paragraph is provided for each point explaining their inclusion.
Good

SWOT Analysis contains several sentences are provided for each point explaining their inclusion.
Needs Improvement

SWOT Analysis contains sentence that may or may not be provided for each point explaining their inclusion.
Not Acceptable

SWOT Analysis contains only a few or no sentences are provided for each point explaining their inclusion.
Recommendations

SO/WO/ST/WT
Excellent

There are recommendations included in the assignment. The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good

There are recommendations included in the assignment. The recommendations are clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement

There are recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis.
Not Acceptable

There are no recommendations.
Knowledge/Understanding

Understanding of concepts, principles and theories

Key concepts/ principles/ theories related to the expectation
Excellent

Demonstrates a thorough and insightful understanding of the key concepts, principles and theories of SWOT analysis
Good

Demonstrates considerable understanding of the key concepts, principles and theories of SWOT analysis
Needs Improvement

Demonstrates some understanding of the key concepts, principles and theories of SWOT analysis
Not Acceptable

Demonstrates limited understanding of the key concepts, principles and theories of SWOT analysis




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