iRubric: Communication Technology - Premier Pro Video Editing rubric

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Communication Technology - Premier Pro Video Editing

Rubric Code: YX243B2

By kw_pcc

Draft

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 9-12

Premier Pro Video Editing
	Excellent (N/A)	Good (N/A)	Satisfactory (N/A)	Needs Improvement (N/A)
Content/Organization	Excellent 18points The content includes a clearstatementof purpose or theme and is creative, compelling and clearly written. A rich variety of supporting information in the video contributes to understanding the project's main idea. The project includes motivating questions and advanced organizers that provide the audience with a sense of the presentation's main idea. Events and messages are presented in a logical order.	Good 12points Information is presented asaconnectedtheme with accurate, current supporting information that contributes to understanding the project's main idea. Details are logical and persuasive information is effectively used. The content includes a clear point of view with a progression of ideas and supporting information.	Satisfactory 6points The content does not presentaclearlystated theme, is vague, and some of the supporting information does not seem to fit the main idea or appears as a disconnected series of scenes with no unifying main idea.	Needs Improvement 0points The content lacks a centraltheme,clear point of view and logical sequence of information. Much of the supporting information in the video is irrelevant to the overall message. The viewer is unsure what the message is because there is little persuasive information and only one or two facts about the topic. Information is incomplete, out of date and/or incorrect.
Introduction	Excellent 6 points The introduction is compelling and provides motivating content that hooks the viewer from the beginning of the video and keeps the audience's attention.	Good 4 points The introduction is clear and coherent and evokes interest in the topic and response from listeners.	Satisfactory 2 points The introduction shows some structure but does not create a strong sense of what is to follow. May be overly detailed or incomplete and is somewhat appealing to the audience.	Needs Improvement 0 points The introduction does not orient the audience to what will follow. The sequencing is unclear and does not appear interesting or relevant to the audience.
Production Quality
Video Continuity/Editing	Excellent 12 points The tape is edited with only high quality shots remaining. Video moves smoothly from shot to shot. Varieties of transitions are used to assist in communicating the main idea and smooth the flow from one scene to the next. Shots and scenes flow seamlessly. Digital effects are used appropriately for emphasis.	Good 8 points Tape is edited throughout with only quality shots remaining. A variety of transitions are used. Good pacing and timing.	Satisfactory 4 points Tape is edited in few spots. Several poor shots remain. Transitions from shot to shot are choppy, and the types of wipes and fades selected are not always appropriate for the scene. Transitions do not assist in communicating the main idea. There are many unnatural breaks and/or early cuts. Digital effects are overdone and distract from the content.	Needs Improvement 0 points Tape is unedited and many poor shots remain. No transitions between clips are used. Raw clips run back to back in the final video.
Audio and Voice Editing	Excellent 12 points The audio is clear and effectively assists in communicating the main idea. Students communicate ideas with enthusiasm, proper voice projection, appropriate language, and clear delivery. Background audio is kept in balance and does not overpower the primary audio.	Good 8 points The audio is clear, but only partially assists in communicating the main idea. Students communicate ideas with proper voice projection, adequate preparation and delivery.	Satisfactory 4 points The audio is inconsistent in clarity (too loud/too soft/garbled) at times and insufficiently communicates the main idea. Students have difficulty communicating ideas due to weak voice projection and/or lack of preparation. The background audio overpowers the primary audio.	Needs Improvement 0 points Audio is cut-off and inconsistent. Students have great difficulty communicating ideas with poor voice projection.
Special Effects	Excellent 3 points Good, but not excessive use of effects.	Good 2 points Use of effects is worthwhile.	Satisfactory 1 points Some special effects are distracting.	Needs Improvement 0 points Effects are either missing or excessive.
Media Use (Music, Graphics, Sound)	Excellent 6 points The graphics, sound and/or animation assist in presenting an overall theme that appeals to the audience and enhances concepts with a high impact message. All multimedia elements work well together and demonstrate excellent synthesis. Graphics explain and reinforce key points during the presentation.	Good 4 points The students use proper size and resolution to create images. The graphics, sound/and or animation visually depict material and assist the audience in understanding the flow of information or content. Images are student produced. Images are proper size and resolution. Multimedia elements are appropriate and enhance the presentation.	Satisfactory 2 points Some of the graphics, sounds, and/or animations seem unrelated to the topic/theme and do not enhance concepts. Most images are clipart or recycled from the WWW. Images are too large/small in size. Images are poorly cropped or the color/resolution is fuzzy. Multimedia elements support the presentation occasionally.	Needs Improvement 0 points The graphics, sounds, and/or animations are unrelated to the content. Graphics do not enhance understanding the content, or are distracting decorations that create a busy feeling and detract from the content.
Pace	Excellent 3 points All video clips fit the storyline. Clips are just long enough to make each point clear. The pace captures audience attention.	Good 2 points Most video clips move at a steady pace, fast enough to keep the audience interested and slow enough to tell a complete story.	Satisfactory 1 points Video clips are used but need to be edited in length or move too quickly to assist in telling the story.	Needs Improvement 0 points Video clips are too long and do not advance the storyline or to short and leave out essential action or dialogue.

Subjects:

Arts and Design

Types:

Project

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