iRubric: Digital Media: Identity and Portfolio rubric

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Digital Media: Identity and Portfolio

Create an identity piece for yourself using Adobe Illustrator and techniques learned in class. You will be combining your logo/monogram with other pieces you created for this class to create a digital portfolio.

Rubric Code: YAX664

By CShockr

Draft

Public Rubric

Subject: Computers

Type: Project

Grade Levels: 9-12

Logo or Monogram Create an identity piece to represent yourself and your brand to the public.
	Below Basic 0 pts	Basic 5 pts	Proficient 8 pts	Advanced 10 pts
2 Shapes Student will use at least 2 shapes in the logo/monogram piece. Shapes may be combined using the pathfinder palette to create a complex shape. 1 shape must be altered using the Pen Tools/Direct Selection Tool to add, subtract or adjust anchor points.	Below Basic No shapes are used in the project.	Basic Only one shape is used in the project. 2 shapes are used but neither are altered using the Direct Selection tool (White Arrow)	Proficient Two shapes are used. Student uses Pathfinder Palette or Pen Tools to perform a basic reshape (altering 1 or 2 anchor points) on a default shape.	Advanced Two or more shapes are used. Student uses both the Pathfinder Palette and the Pen Tools to reshape basic shapes into more complex shapes, altering 3 or more anchor points on a default shape.
Text Student uses at least 1 custom, non-default typeface in the creation of the logo or monogram. Font is correctly tracked leaded and kerned depending on the usage of the font in the logo.	Below Basic No type or a default font face (Ariel, Times New Roman, COMIC SANS) are used in the logo. Student does not select a custom font from a free font site such as www.dafont.com or freefonts.com	Basic Student chooses a non- default font, however does not properly track, lead or kern font in the monogram or logo.	Proficient Student chooses a non-default font and properly tracks, leads and kerns the font.	Advanced Student combines multiple non-default type faces or members of a font family to create an typographically exceptional logo. Font is properly tracked, kerned and leaded. Student creates own font or letterforms for use in this project.
Color, Gradients, Mesh Student will use some form of color, gradient, blend or gradient mesh in project.	Below Basic No color, gradient, blend or gradient mesh is included in the logo.	Basic A pre-made gradient or color swatch is applied to the logo. Student creates a blend between 2 default colors from the swatches palette.	Proficient Student applies a student created 3 stop gradient and saves the gradient to the Gradient palette. Student saves gradient palette to project folder. Student creates mixed swatch and adds it to the Swatches palette. Student creates a pattern fill and saves it to the Swatches palette. Student saves Swatches palette to project folder.	Advanced Student creates a color palette in Adobe Kuler, saves the swatches as an Adobe Swatches for Exchange file, and adds uses swatches in logo. Saves palette to project folder. Student creates a 4 or more stop gradient in Illustrator and saves gradient to the Gradient palette. Includes palette in project folder Student creates a blend of two created solid colors or 2 colors from Kuler palette.
Pencil Tool Student uses the Pencil Brushes and/or the Pen tool in the creation of the logo/monogram	Below Basic No use of the pencil, brush or pen tools in logo/monogram.	Basic Basic Pencil tool skills are used in creation of logo. Student uses pencil tool to create a straight line to cut text, creates a square or simple shape with the pencil, pen or brush tool with less than 10 points.	Proficient Student creates complex pencil/brush path (smooth curves, multiple anchor points, changes in direction, for use in the logo. Student traces a basic shape for use in the logo/monogram.	Advanced Student creates one or more complex pencil/brush/pen paths with the pencil, pen or brush tool/s. Student edits anchor points using the add or delete anchor tool. Student creates a free form drawing or creates a complex shape for use in the logo/monogram.
Gestalt/Craftsmanship How well do all of the elements (type, color, shapes) work together to make the logo/ monogram recognizable and memorable, aesthetically pleasing, and bold.
	Below Basic 10 pts	Basic 20 pts	Proficient 30 pts	Advanced 40 pts
Gestalt/Craftmanship Elements of the logo/monogram work as a complete whole. Logo or monogram. Elements are well-thought out and mesh together for a complete whole.<BR> <BR> Student has completed the sketching assignment for this project.	Below Basic Elements do not work well together, logo/monogram is poorly thought out, poorly crafted, and/or does not look professional. Student did not complete sketching assignment.	Basic Some elements of the logo work well together. Logo has been planned or executed in a basic manner. Sketching assignment was completed with a minimum of effort/thought.	Proficient Elements of the logo work well together. Logo/monogram has been planned and executed in a proficient manner. Sketching assignment was completed with deeper thought and effort. Logo/Monogram is aesthetically pleasing.	Advanced Elements of the logo are outstanding, work very well together and create a comprehensive, unified whole. Sketching assignment was completed with great thought and execution planning. Logo is aesthetically pleasing, humorous, whimsical, or creates a bold statement about the artist.
Portfolio and Presentation
	Below Basic 0 pts	Basic 25 pts	Proficient 35 pts	Advanced 50 pts
Portfolio Student develops a portfolio in Dropr to present their work to the class. Portfolio must include the Ansel Adams project, the Gordon Parks project, Self Portrait, Dali and O'Keefe projects. Student must include a brief artist statement for each piece on each slide	Below Basic Student does not complete the portfolio portion of the project. Student does not present portfolio to the class.	Basic Student creates a basic portfolio and presentation using default presentation templates found in slide show program. Student does not use Dropr for presentation. Student does not include the minimum required slides, student does a poor job presenting work to the class.	Proficient Student creates a portfolio and presentation that represents them as an artist. Presentation is interesting to watch and has a compelling message telling the audience about the pieces and how those pieces were created.	Advanced Student creates a complex presentation which tells the story of the artist and the art. Student uses advanced methods to present their artwork (video, Photoshop animation, animoto, etc) Presentation enthralls the audience and they are sorry to see the presentation end.
Work Ethic and Crit
	Below Basic 0 pts	Basic 5 pts	Proficient 10 pts	Advanced 15 pts
Work Ethic How well was in class time used.	Below Basic Student rarely used class time to work on project. Student was continuously redirected to return to work on project. Student rarely brought materials they needed to class to complete project.	Basic Student occasionally used class time to work on project. Student had to be prompted to return to work on project. Student was disorganized, did not bring files or flash drive on numerous days to complete project.	Proficient Student was organized, brought files to class and worked steadily and consistently on project. Student did not need prompting to remain on task.	Advanced Student was well organized and well prepared to work on project every class period. Student used class time to enhance their project and kept improving the project up until the deadline. Student was on task without prompting
Crit How did the student participate in the final presentation critique.	Below Basic Student did not participate in the crit.	Basic Student made a few comments. Comments were inappropriate or off topic, and did not add to the general discussion.	Proficient Student made numerous comments which were appropriate and on topic. Student used appropriate language when discussing the presentations.	Advanced Student offered numerous comments and comments had value to the presenter. Comments were appropriate and on topic. Student offered constructive criticism in an appropriate manner in an effort to help the artist improve.
Bonus Negative Space: Student works with negative (white) space, utilizing the space to create a compelling design element.
	Below Basic 0 pts	Basic 5 pts	Above Basic 10 pts	(N/A)
Symbol Student creates a symbol to be used within the logo or monogram. Student saves Symbols palette to the project folder.	Below Basic Student did not create symbol	Basic Student created a simple symbol or did not use the symbol effectively within the logo or monogram	Above Basic Student creates a complex symbol which adds to the design effectiveness of the overall piece.	N/A
Negative Space Negative Space: Student works with negative (white) space, utilizing the space to create a compelling design element.	Below Basic Student did not use white space	Basic Student used white space, however it's use was not effective and it did not add to the design effectiveness.	Above Basic Student considered how the white space could be used as a design element and used the space as an effective design element	N/A
Brushes Student creates a new brush for the logo or monogram , uses the brush in the piece and saves the Brush palette to the project folder.	Below Basic Student did not create brush	Basic Student created a simple brush from a wingding or a simple shape or stroke	Above Basic Student created a complex brush combining several shapes or creating a complex scatter or art brush.	N/A

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