iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement

Commercial copy and advertising poster.

Rubric Code: Y74B6B

By arlenecosta

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: K-5, Undergraduate

Persuasive Advertisement
	No Thanks 1 pts	I'll Think About It 2 pts	That Sounds Good 3 pts	I'll Buy It 4 pts
Content	No Thanks This advertisement was not persuasive and contained 2 or less detailed examples and descriptions.	I'll Think About It This advertisement was somewhat persuasive and contained 3 detailed examples and descriptions.	That Sounds Good This advertisement was persuasive and contained 4 detailed examples an descriptions.	I'll Buy It This advertisement was very persuasive and included more that 5 detailed examples and descriptions.
Word Choice	No Thanks This ad was not worded creatively.	I'll Think About It This ad was written with average sorts of words.	That Sounds Good This ad was written with some creative, descriptive and imaginative words.	I'll Buy It This ad was written with very creative, descriptive and imaginative words.
Mechanics	No Thanks There were numerous mistakes in grammar, spelling, and puctuation.	I'll Think About It There were 5-6 mistakes in grammar, spelling, and punctuation.	That Sounds Good There were 3-4 mistakes in grammar, spelling, and punctuation.	I'll Buy It There were 2 or less mistakes in grammar, spelling and punctuation.
Creativity and Neatness	No Thanks This ad was not colorful and was messy.	I'll Think About It This ad had some color and was somewhat messy.	That Sounds Good This ad was pretty colorful and basically neat.	I'll Buy It Wow! This ad was flashy and very neat.