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Advertisement Rubric 
Rubric Code: Y55832
By klafaille
Draft
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

Powered by iRubric Advertising Rubric
  Distinguished

4 pts

Good

3 pts

Almost There

2 pts

Missed the Mark

1 pts

Product Overview

Distinguished

The ad names the product and gives a clear, vivid description of its features. The product is believable.
Good

The ad names the product and gives a clear description of its features. The product is believable.
Almost There

The ad names the product and gives a short or confusing description of its features. The product might not be believable.
Missed the Mark

The ad may name the product, and may give a short or confusing description of its features. The product is not be believable.
Slogan

Distinguished

The ad has a clear, catchy, and memorable slogan that is appropriate for the product.
Good

The ad has a clear, and memorable slogan that is appropriate for the product.
Almost There

The ad has a clear slogan that is mostly appropriate for the product.
Missed the Mark

The ad may hav a slogan that is may be appropriate for the product.
Target Audience

Distinguished

The ad has a clearly defined target audience that is fitting for the product being sold.
Good

The ad has a defined target audience that is fitting for the product being sold.
Almost There

The ad has a target audience that may fit the product being sold.
Missed the Mark

The ad has no defined target audience.
Persuasive Techniques

Distinguished

The ad uses more than one persuasive technique that is appropriate for their product. These techniques address the needs and wants of the target market.
Good

The ad uses one persuasive technique that is appropriate for their product. This technique addresses the needs and wants of the target market.
Almost There

The ad uses one persuasive technique that for their product.
Missed the Mark

The ad uses may not use a persuasive technique for their product.
Details

Distinguished

The ad lists many logical reasons to buy the product along with important facts about this product.The writer tells the reader where/how to buy the product.
Good

The ad lists some logical reasons to buy the product along with important facts about this product. The writer tells the reader where/how to buy the product.
Almost There

The ad lists reasons to buy the product along with facts about this product. The writer tells the reader to buy the product.
Missed the Mark

The ad may list reasons to buy the product and some facts about this product. The writer does not tell the reader where/how to buy the product.
Use of Color

Distinguished

The writer uses colors that are appropriate to their product. The colors enhance the overall feel of the ad and are pleasing to the eye.
Good

The writer uses colors that are appropriate to their product. The colors may be distracting.
Almost There

The writer uses color in their ad. The colors may be distracting.
Missed the Mark

The writer may use color in their ad. If used, the colors are distracting.
Organization

Distinguished

The organization of the ad is logical and easy to follow.
Good

The organization of the ad is logical and is somewhat easy to follow.
Almost There

The organization of the ad is somewhat easy to follow.
Missed the Mark

There appears to be no organization to the ad.
Spelling/Grammar/Usage

Distinguished

There are no errors in spelling, grammar, or usage.
Good

There is one error in spelling, grammar, or usage.
Almost There

There are two to three errors in spelling, grammar, or usage.
Missed the Mark

There are more than three errors in spelling, grammar, or usage.




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