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iRubric: Logo Design rubric

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Logo Design Logo Design Students were asked to submit original designs to be used for promotional materials for the school district's Summer Technology Academy. Rubric Code: Y2W3279 By TeacherPenny1 Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: K-5, 6-8

Project
	4 pts	3 pts	2 pts	1 pts	Score (N/A)
Creativity/Originality 7 pts	4 ( x 7 pts) The artwork demonstrates an exceptional amount of student creativity and originality.	3 ( x 7 pts) The artwork demonstrates a sufficient amount of creativity and originality.	2 ( x 7 pts) The artwork demonstrates some creativity and originality.	1 ( x 7 pts) The artwork demonstrates very little creativity and originality.	Score
Layout/Design 7 pts	4 ( x 7 pts) The logo is scalable. It is visually compelling and exceptionally attractive. It stimulates viewer interest. Colors and text greatly enhance the logo’s overall effect.	3 ( x 7 pts) The logo loses little clarity at different sizes. It is visually appealing. It attracts viewer interest. Colors complement each other and text is readable.	2 ( x 7 pts) The logo loses some quality when resized. It lacks visual appeal. It fails to attract viewer interest. Colors and/or text effects may clash or detract from the design.	1 ( x 7 pts) The logo becomes distorted/illegible when resized. It shows little evidence of artistic design.	Score
Relevance 7 pts	4 ( x 7 pts) The logo is easy to understand. It does an excellent job of visually expressing the theme Think Big! Connect, Create and Collaborate!	3 ( x 7 pts) The logo is relatively easy to understand. It does a good job of visually expressing the theme Think Big! Connect, Create and Collaborate!	2 ( x 7 pts) The logo is ambiguous. It does an inadequate job of visually expressing the theme Think Big! Connect, Create and Collaborate!	1 ( x 7 pts) The logo is difficult to understand. It does a poor job of visually expressing the theme Think Big! Connect, Create and Collaborate!	Score
Neatness/Conventions 4 pts	4 ( x 4 pts) The artwork shows excellent attention to detail and is exceptionally neat; no spelling or grammatical errors.	3 ( x 4 pts) The artwork shows attention to detail and is neatly done; may include minor imperfections which do not detract from the message.	2 ( x 4 pts) The artwork shows little attention to detail/neatness; contains imperfections which are very noticeable and detract from the message.	1 ( x 4 pts) The artwork shows a lack of attention to detail/neatness; contains major imperfections which greatly detract from the message.	Score