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Evaluation of Catering 
Evaluation of Label Redesign
Evaluation of final printed product that includes pre-press, press, post press, layout design, grasp of focus and deliverables.
Rubric Code: XXXBWB4
By cesquive
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Catering Promotional Piece
  Excellent

20 pts

Good

17.5 pts

Needs Improvement

15 pts

Poor

12.5 pts

Production & Craft

Excellent

Students successfully operated printer/press to produce labels

Pantones and other colors matched exactly

Placement was consistent and centered
Good

Students operated printer/press with some assistance

Colors mostly matched client branding

Placement was mostly centered
Needs Improvement

Instructor did most of the work to print the labels

Colors somewhat matched brand standards

Placement was somewhat inconsistent with misalignment
Poor

Students could not print labels

Colors were not even close to brand standards

Placement was full of misalignment and errors
Layout Design

Excellent

Font choice reflects client branding completely

Font size displays optimal readability

Creative design and layout utilizing our capabilities fully

Use of company branding and elements is completely accurate to brand standards
Good

Font choice mostly reflects client brand identity

Font size mostly clear with good readability

Mostly creative design and layout utilizing most of our capabilities

Use of company branding and elements is mostly accurate with no distortions or unapproved brand redesign
Needs Improvement

Font choice somewhat reflects client brand identity

Font size somewhat clear with some readability

some creative design and layout utilizing a few of our capabilities

Use of company branding and elements is somewhat accurate with some distortions or unapproved brand redesign
Poor

Font choice does not reflect client brand identity

Font size displays poor readability

no creative design or layout utilizing little to none of our capabilities

Use of company branding and elements is inaccurate with distortions or unapproved brand redesign
Required Information and Grammar

Excellent

All requested and communicated information included in catering piece per customer direction. All grammar/spelling correct.
Good

Most of the requested information included per direction. All grammar/spelling correct.
Needs Improvement

Some of the requested information was included with some missing. Some grammar/spelling errors
Poor

Barely any of the information was included. several errors in grammar and spelling.
Grasp of Focus

Excellent

Complete comprehension of client needs and request with accurate implementation through creative process.
Good

mostly comprehending client needs and requests with mostly accurate implementation through creative process.
Needs Improvement

Minimal display of comprehending client needs and requests with some implementation through creative process.
Poor

No display of comprehending client needs and requests with no implementation through creative process.
Deliverables

Excellent

Customer received sample quantity as directed by instructor

"One sample at minimum"
Good

Customer received most of sample quantity as directed by instructor

"One sample at minimum"
Needs Improvement

Customer received some of the sample quantity as directed by instructor

"One sample at minimum"
Poor

Customer received little to none of sample quantity as directed by instructor

"One sample at minimum"



Keywords:
  • Promotional


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