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iRubric: Mission, Vision and Business Card rubric

iRubric: Mission, Vision and Business Card rubric

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Mission, Vision and Business Card 
Mission, Vision and Business Card
You will be required to build your own mission and Vision Statements and to design a personal business card.
Rubric Code: XXBX537
By dennisfanon
Ready to use
Public Rubric
Subject: (General)  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Mission, Vision Statement & Card
  Good

3 pts

Satisfactory

2 pts

Unsatisfactory

1 pts

Complete sentences used

Complete and well-written sentences that clearly convey a message.
Good

Complete sentences (capitalised and punctuated) used always.
Satisfactory

Complete sentences (capitalized and punctuated) used most of the time.
Unsatisfactory

Complete sentences (capitalised and punctuated) not used.
Mission statement content

The Mission Statement is a statement of your company’s objective for which it exists; it answers the question how you are going to achieve your vision as a company.
Good

Mission statement clearly answers the questions, "What is this engineering company and what does it do?"
Makes a clear connection between what it plans to accomplish and why this is the company's purpose.
Satisfactory

Mission statement somewhat answers the questions, "What is this engineering company and what does it do?"
Probably adapted from another company's words or ideas.
Vague on planned accomplishments and purpose.
Unsatisfactory

Mission statement does not answer the questions, "What is this engineering company and what does it do?"
Most likely a copy of another company's words or ideas. Not specific to the company's planned accomplishments or purpose for doing those things.
Statement Length

The statement is 2 - 3 sentences in length. If longer, its length is justified by virtue of being a vivid and original statement of the company's message.
Good

Statement is appropriate in length with all the necessary information, but no more than four sentences. Statement may be longer, but if so, it is highly effective and original.
Satisfactory

Statement is about 2-3 sentences but appears to have too much or too little information.
Unsatisfactory

Statement is too long, too short.
Vision statement content

A Vision Statement is a declaration of what you want the world to be like because of your company’s involvement.
Good

Vision statement clearly answers the question, "Where is this engineering company going?" It clearly tells its audience how it wants to change the world.
Satisfactory

Vision statement somewhat answers the question, "Where is this engineering company going?" Only a general business goal is given.
Unsatisfactory

Vision statement does not answer the question, "Where is this engineering company going?" There is no clear business goal.
Values

A Values Statement is a declaration of your company’s orientation towards the world.
Good

The Values Statements expresses the unique and extraordinary values the engineering company possesses. The statements are specific and are much more than boastful statements. Clearly the company could achieve these.
Satisfactory

The Values Statements are mostly about about what extraordinary values company possesses. They do not emphasise the company's purpose; It is probably just a brag statement.
Unsatisfactory

The Values Statements are not specific. Clearly the company could not realistically achieve these. The statements do not emphasise the company's purpose. It is just a brag statement.
Applicability

Applicability measures the connection between your Vision, Mission, and Values Statements and your team. It demonstrates the level of thoughtfulness and care your team has given to your members' skills and their potential clients/ audience.
Good

The Vision, Mission, and Values Statements and the company name show thoughtfulness and care over special skills and abilities, and potential audience/clients. There is a clear connection between the team members and their statements.
Satisfactory

The statements seem casual and show a lack of careful thought about the team's special skills and abilities. The statements seem separate and unrelated to the members of the team.
Unsatisfactory

The statements may be representative of completely different people than the members of this team. Scant evidence of thought or care.





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