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iRubric: Advertising Poster rubric

iRubric: Advertising Poster rubric

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Advertising Poster 
Advertising Poster
Students will create an advertisement for their Entrepreneur Fair product or service.
Rubric Code: XXB6AWW
By ccmkinney
Ready to use
Public Rubric
Subject: Education  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Entrepreneur Fair Poster
Poster
  Exceeds Standard

5 pts

Meets Standard

4 pts

Approaching Standrad

3 pts

Below Standard

2 pts

Creativity
25 %

Exceeds Standard

The poster shows exceptional use of imagination, color, imagery, and font. It is neat, clear and visually striking. Catches and maintains the audience's attention, creating a strong overall impression.
Meets Standard

The poster is neat and easily readable from a distance. It contains an image and creative use of font, color, and imagination to interest the audience.
Approaching Standrad

The poster uses some images, color and font techniques, but it is unimaginative or messy. Only briefly catches the attention of the reader, but the overall effect is not convincing.
Below Standard

The poster is messy, lacking color or images or creative use of font. The poster is rushed and unimaginative. It does not appear that the creator spent time on the assignment. The overall effect is unremarkable.
Need For Product
25 %

Exceeds Standard

Advertisement makes it clear why the consumer would need or want the product. Language will draw on the emotions and/or practicality of the consumer for purchasing the product or service.
Meets Standard

Advertisement makes it clear why the consumer would need or want the product. Language attempts to draw on the emotions and/or practicality of the consumer for purchasing the product or service.
Approaching Standrad

Advertisement makes an attempt to show why the consumer would need or want the product. Language ineffectively draws on the emotions and/or practicality of the consumer.
Below Standard

Advertisement makes no attempt to show why the consumer would need or want the product. No language evident to draw on the emotions and/or practicality of the consumer.
Slogan
25 %

Exceeds Standard

Advertisement contains a unique, creative, catchy slogan that exceptionally markets the product or service to the students, staff, parents and community members.
Meets Standard

Advertisement contains a creative, catchy slogan that appropriately markets the product or service to the students, staff, parents and community members.
Approaching Standrad

Advertisement contains a slogan, but it may be unimaginative or the connection to the product or service is weak.
Below Standard

Advertisement does not contain a slogan or it is unrelated to the product or service being advertised.
Spelling and Grammar
25 %

Exceeds Standard

Advertisement contains no spelling or grammar mistakes.
Meets Standard

Advertisement contains no more than one spelling mistake and only minor grammar mistakes that do not interfere with meaning or readability.
Approaching Standrad

Advertisement contains multiple spelling and grammar mistakes that detract from the meaning and readability
Below Standard

Advertisement contains numerous spelling and grammar mistakes that distract from the overall meaning of the piece.




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