iRubric: Advertising Project One rubric

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Advertising Project One

Use group generated design standard to create a media campaign for a local bussiness.

Rubric Code: X92229

By kbcarlyle

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: Undergraduate

Advertising campain
	Unacceptable 0 pts	Below Expectations 60 pts	Meets Expectations 70 pts	Exceeds Ex in Part 80 pts	Exceeds Ex in Majortiy 90 pts	Exceeds Ex in all areas 100 pts
Marketing Practice Application of marketing theory to practical outcomes.
Benefit 20 % Project has clear benefit as focus	Unacceptable There is no benefit	Below Expectations There is a benefit but it is not logical or suitable for product	Meets Expectations There is a benefit and it is suitable for the product, but obvious and unoriginal.	Exceeds Ex in Part There is a benefit and it is suitable for the product, while obvious demonstrates some originality in execution.	Exceeds Ex in Majortiy There is a benefit and it is suitable for the product, displays a clearly original point of view but lacks elements of understanding in execution.	Exceeds Ex in all areas there is a benefit and it is suitable for the product displays a clearly original point of view and all elements are executed with a high degree of understanding.
Market 20 % Project show clear understanding of local market	Unacceptable Shows no understanding or application to the local market	Below Expectations Shows some understanding of the market but the application is not totally acceptable.	Meets Expectations Shows a basic understanding of the local market.	Exceeds Ex in Part Shows a clear understanding of the local market and targets it in an explicitly definable way.	Exceeds Ex in Majortiy Shows a clear understanding of the local market targets it in an explicitly defined way that relates directly to the benefit.	Exceeds Ex in all areas Shows a perfect understanding of the market that enmeshes perfectly with the stated benefit.
Target 10 % Project Shows clear understanding of targeted market segment	Unacceptable Shows no understanding of targeted marketing	Below Expectations Shows some understanding of targeting but is defined too broadly. (girls/boys men/women)	Meets Expectations Shows an understanding of targeting and defines it in reasonably explicit terms but lacks depth (sex + age + one other criteria)	Exceeds Ex in Part Shows a clear understanding of targeting and defines the group with depth and understanding (sex + age + 3 or more other criteria)	Exceeds Ex in Majortiy Shows an advanced application of targeting with multiple defined characteristics.	Exceeds Ex in all areas Shows an advanced and sophisticated application of targeting across multiple defined characteristics.
Craftsmanship Craft in basic design principles
Layout 10 % Project shows Understanding of layout for print and presentation on screen.	Unacceptable Layout show no understanding of print or screen layout.	Below Expectations Layout shows some understanding of layout for print OR screen but not both.	Meets Expectations Layout shows understanding of layout for print and screen, but lacks application of good design.	Exceeds Ex in Part Layout shows understanding of layout and application of design for print and screen.	Exceeds Ex in Majortiy Layout shows advanced understanding of layout for both print and screen.	Exceeds Ex in all areas Layout takes advantage of screen presentation to advance understanding of print layouts.
Typography 10 % Understanding and application of typography for print and screen	Unacceptable Shows no application of typography to text elements.	Below Expectations Shows application of typography to text elements BUT is inappropriate in application for print or screen.	Meets Expectations Shows basic application of typography to text elements and is reasonable for print and screen.	Exceeds Ex in Part Shows clearly effective application of typography for print and screen.	Exceeds Ex in Majortiy Shows clearly effective understanding of typography for print and screen and demonstrates an awareness of details.	Exceeds Ex in all areas Shows a highly effective understanding of typography that supports the presentation.
Info Graphics 10 % Presentation shows a clear understanding of the application of info graphics in presentation.	Unacceptable Presentation shows no understanding of info graphic.	Below Expectations Presentation show basic understanding of info graphics but application has significant problems.	Meets Expectations Presentation shows basic understanding of info graphics and has no significant problems.	Exceeds Ex in Part Presentation shows clear understanding and application of info graphics with no problems.	Exceeds Ex in Majortiy Presentation shows advanced understanding of info graphics.	Exceeds Ex in all areas Pesentaion shows advanced understanding of info graphics and presents in an interesting or original way.
Technical set criteria for turn in and presentation
All elements in Place 10 % required elements	Unacceptable Project handed in with less than half of the required elements.	Below Expectations Project handed in with less than 80% of the required elements.	Meets Expectations Project handed in with all required elements at minimum standard of craft	Exceeds Ex in Part Project handed in with all of required elements with good standard of craft.	Exceeds Ex in Majortiy Project handed in with all of required elements with good standard of craft and expands on project in one of more areas.	Exceeds Ex in all areas Project handed in with all of required elements with good standard of craft and expands on project in all areas.
spelling and grammer 10 %	Unacceptable Project spelling and grammar has significant problems on every page.	Below Expectations Project spelling and grammar has significant problems on more than half of the page AND on ANY headline of tag line.	Meets Expectations Project spelling and grammar has problems on one or two pages OR on ANY headline or tag line.	Exceeds Ex in Part Project spelling and grammar has minor problems on one or two pages but NOT on any headline or tag line	Exceeds Ex in Majortiy Project spelling OR grammar has minor problems.	Exceeds Ex in all areas Project grammar and spelling is perfect.

Subjects:

Arts and Design

Types:

Project

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