iRubric: Grading Rubric for Assignment #4

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Grading Rubric for Assignment #4

IMC and Customer Satisfaction Strategy

Rubric Code: X6W288

By CieraC

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: (none)

Criteria Enter rubric description
	Unacceptable 0 pts	Developing 20 pts	Competent 30 pts	Exemplary 40 pts
Advertising 1. Discuss the company's advertising strategy and how it aligns with its marketing goals.	Unacceptable Does not attempt assignment, nor discusses the company's advertising strategy and how it aligns with its marketing goals.	Developing The company's advertising strategy and how it aligns with the marketing goals were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The company's advertising strategy and how it aligns with the marketing goals were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The company's advertising strategy and how it aligns with the marketing goals were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Measurement 2. Discuss how the effectiveness of the advertising will be measured.	Unacceptable Does not attempt assignment, nor discusses how the effectiveness of the advertising will be measured.	Developing The effectiveness of the advertising and how it will be measured were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The effectiveness of the advertising and how it will be measured were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The effectiveness of the advertising and how it will be measured were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Promotion 3. Discuss the promotional strategies that may be used in addition to advertising.	Unacceptable Does not attempt assignment, nor discusses the promotional strategies to be used in addition to advertising.	Developing The promotional strategies to be used in addition to advertising were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The promotional strategies to be used in addition to advertising were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The promotional strategies to be used in addition to advertising were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Satisfaction 4. Develop an approach for measuring customer satisfaction for your product/service.	Unacceptable Does not attempt assignment, nor develops an approach for measuring customer satisfaction with the product/service.	Developing An approach for measuring customer satisfaction was discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent An approach for measuring customer satisfaction was discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary An approach for measuring customer satisfaction was discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Gaps 5. Discuss how gaps between customer's expectations and experience will be addressed.	Unacceptable Does not attempt assignment, nor discusses how gaps in customer's expectations and experience will be addressed.	Developing The plan for addresses gaps between customer's expectations and experience were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The plan for addresses for gaps between customer's expectations and experience were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The plan for addresses the gaps between customer's expectations and experience were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Clarity 6. Clarity	Unacceptable Did not complete the assignment or explanations are unclear and not organized. (Major issues)	Developing Explanations generally unclear and not well organized. (Many issues)	Competent Explanations generally clear and/or organized. (Minor issues)	Exemplary Explanations very clear and well organized. (Added helpful details.)
Writing 7. Writing- Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.	Unacceptable Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)	Developing Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)	Competent Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)	Exemplary Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

Subjects:

Business

Types:

Assignment

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