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MN30222 UG 
Extended 5000 essay for undergraduates
Rubric Code: X5448B
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Dissertation
BA4 Dissertation
  Poor

(N/A)

Acceptable

(N/A)

Fair

(N/A)

Good

(N/A)

Very Good

(N/A)

Excellent

(N/A)

Percentage band equivalent
0 %

Poor

39% and lower
Acceptable

40-49%
Fair

50-59%
Good

60-69%
Very Good

70-79%
Excellent

80% and up
ORIGINALITY
5 %

Original in the sense of the application of an established perspective in a new setting, or combining established perspectives to look at a particular topic.

Poor

No originality demonstrated in either topic choice, specific setting, themes or perspectives adopted.
Acceptable

A little originality in setting but little in topic choice, themes & perspectives adopted.
Fair

Some originality in setting and in topic choice, but little in the themes & perspectives adopted.
Good

Considerable originality in setting & topic choice, some originality in the themes & perspectives adopted.
Very Good

Good originality in the combination of setting, topic choice, themes & perspectives adopted.
Excellent

Highly original in the combination of setting, topic choice, themes & perspectives adopted.
RESEARCH AIMS & OBJECTIVES
10 %

A clear definition of the scope of your chosen issue. What you want to investigate/demonstrate/test and why you want to do it.

Poor

No clear aims or objectives identifiable.
Acceptable

Some aims or objectives identifiable in the work, although not explicitly stated.
Fair

Some aims or objectives put forward explicitly but with insufficient clarity.
Good

Aims and objectives put forward explicitly with sufficient clarity
Very Good

Aims and objectives put forward explicitly with good clarity.
Excellent

Aims and objectives put forward explicitly and very clearly.
USE OF ACADEMIC LITERATURE
15 %

Academic literature should give you an insight into how the topic has been discussed in the past & give you ideas for an academic framework for your analysis.

Poor

Limited to 5 or less academic references, mostly used lightly (e.g. with passing reference)
Acceptable

Limited to 5 or less academic references but these are explained/ described a little.

The references do not inform the research topic well.
Fair

Between 6-9 academic references the most significant of which are explained/ described a little.

The references inform the research topic to a small degree.
Good

Between 6-9 academic references the most significant of which are explained/ described in some detail.

The references inform the research topic well.
Very Good

More than 10 academic references the most significant of which are explained/ described in considerable detail.

The references provide good insight into the research topic.
Excellent

More than 10 academic references the most significant of which are explained/ described in detail.

The references provide excellent insight into the research topic.
CLEAR ANALYTICAL FRAMEWORK
15 %

There should be a justification for the framework employed based on solid academic foundations.

Poor

No analytical framework identified. Just a series of issues/points presented in turn with no logic for the order.
Acceptable

No analytical framework identified. Just a series of issues/points presented but in a logical order.
Fair

Identification of analytical framework(s) from the literatures, but not well employed/ justified.
Good

Identification of analytical framework(s) from the literatures, employed /justified to some extent.
Very Good

Identification of analytical framework(s) from the literatures, employed & justified to a good extent.
Excellent

Identification of analytical framework(s) from the literatures, strongly employed & justified.
ANALYTICAL INSIGHT
20 %

The work should not be purely descriptive, but be critical, reflective, evaluative.

Poor

No analytical content. Entirely descriptive and poorly desribed.
Acceptable

Very little analytical content, largely descriptive with some flaws >4.
Fair

Some analytical content but still overly descriptive although with a few flaws <4.

Attempts a little criticism/ reflection/ evaluation
Good

Descriptive and analytical content are in balance with a few inaccuracies <4.

Some criticism/ reflection/ evaluation
Very Good

A good balance of analytical content with a few inaccuracies < 4.

Good criticism/ reflection/ evaluation.
Excellent

An excellent balance of analytical content with no flaws or inaccuracies.

Strong criticism/ reflection/ evaluation.
DETAIL, DEPTH AND ACCURACY
10 %

You need to strike an appropriate balance between the breadth of the issues you consider and the depth into which you explore each one.

Poor

Overly broad and shallow in content. No elaboration of points.

OR

Overly narrow in content, no appreciation for broader contextual or influential issues.

Frequent lack of accuracy.
Acceptable

Overly broad and shallow in content. A little elaboration of points.

OR

Narrow in content, with little appreciation for broader contextual or influential issues.

Occasional lack of accuracy.
Fair

Breadth balanced to a degree with depth in the presentation and discussion of issues for the chosen topic.

Occasional lack of accuracy.
Good

Breadth balanced to a degree with depth in the presentation and discussion of issues for the chosen topic.

No lack accuracy.
Very Good

Highly appropriate balance of breadth and depth in the presentation and discussion of issues for the chosen topic.

Occasional lack of accuracy.
Excellent

Highly appropriate balance of breadth and depth in the presentation and discussion of issues for the chosen topic.

No lack accuracy.
LOGIC OF STRUCTURE
10 %

Your structure should allow you to demonstrate your evolution of thought and understanding.

Poor

Poor, random logic for the structure.
Acceptable

Some implicit logic to the order of the issues identifiable.
Fair

Some explicit logic to the order of the issues identifiable.
Good

A sense of progression between issues is clear.
Very Good

A good logical structure. A sense of progression between issues is very clear.
Excellent

A good logical structure. A sense of progression or relatedness between issues is very clear.
CITATIONS AND REFERENCING
10 %

These are a crucial tool in research. Your sources allow me to assess whether your work is credible; whether errors are yours or your source's.

Poor

>4 citations omitted.

>4 References given without full bibliographic details.

Absence of internet sources details and access dates.
Acceptable

<4 citations/ references omitted.

<4 Citations given inaccurately (name, dates or format of citation)

<4 references given without full bibliographic details.

Internet sources details given in a broad web address only.
Fair

Citations used accurately in the text but <4 missing corresponding references. Yet remaining references given are fully bibliographically detailed.

All references given are fully detailed but <4 citations are missing in the text.

Internet sources give details of title and a broad web address only.
Good

Accurate citations, each with corresponding references, but some minor bibliographic details in the references missing.

Internet sources give details of title and html link.
Very Good

Perfect use of citations and full and detailed references given. But not in the Harvard Style.

Internet sources give details of title and html link and a date accessed.
Excellent

Perfect use of citations and full and detailed references given correctly formatted in the Harvard Style.

Internet sources give details of title and html link and a date accessed.
GENERAL PRESENTATION & CARE
5 %

This is an indicator as to the overall quality of the work. It considers typographical errors, non-deliberate font changes, inconsistent formatting, non labelling of diagrams, or non-identification of sources on Figures & Tables etc.

Poor

>6 of the following type errors: typological errors, non-deliberate changes in font, misalignment of paragraphs, missing titles for figures & tables, failure to provide source of data in figures and tables.
Acceptable

Lacks attention to detail in presentation. Between 4-6 of the following type errors: typological errors, non-deliberate changes in font, misalignment of paragraphs, missing titles for figures & tables, failure to provide source of data in figures and tables.
Fair

Sufficient attention to detail in presentation. 1-3 of the following type errors: typological errors, non-deliberate changes in font, misalignment of paragraphs, missing titles for figures & tables, failure to provide source of data in figures and tables.
Good

Good attention to detail in presentation. 1-3 typological errors.
Very Good

Very good attention to detail in presentation.
Excellent

Excellent attention to detail in presentation. Evidence of extra effort to enhance presentation appropriately.




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