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iRubric: Persuasive Writing- Advertisement rubric

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Persuasive Writing- Advertisement 
Commercial copy and advertising poster.
Rubric Code: WX2X7X9
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: (none)

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Content

Poor

This advertisement was not persuasive and did not contain detailed examples or descriptions.
Fair

This advertisement was somewhat persuasive and contained 1 detailed examples and descriptions.
Good

This advertisement was persuasive and contained 2 detailed examples an descriptions.
Excellent

This advertisement was very persuasive and included 3 or more detailed examples and descriptions.
Word Choice

Poor

This ad was not worded creatively.
Fair

This ad was written with average sorts of words.
Good

This ad was written with some creative, descriptive and imaginative words.
Excellent

This ad was written with very creative, descriptive and imaginative words.
Mechanics

Poor

There were numerous mistakes in grammar, spelling, and puctuation.
Fair

There were 5-6 mistakes in grammar, spelling, and punctuation.
Good

There were 3-4 mistakes in grammar, spelling, and punctuation.
Excellent

There were 2 or less mistakes in grammar, spelling and punctuation.
Creativity and Neatness

Poor

This ad was not colorful and was messy.
Fair

This ad had some color and was somewhat messy.
Good

This ad was pretty colorful and basically neat.
Excellent

Wow! This ad was flashy and very neat.
Health

Poor
Fair
Good
Excellent
Enter Title

Poor
Fair
Good
Excellent




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