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Illustration 1 standard 
Standard rubric for illustration 1 assignments
Rubric Code: W7WB9A
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Illustration 1
Process, craft and professionalism
  Failure

Complete lack of investment is demonstrated. Major shift in attitude and investment needs to be made in order to be successful.

0 pts

Poor

Remedial level. You need major investment in this area to get up to speed. More time and practice are a must.

1 pts

Fair

Acceptable level. You demonstrate enough to get by, but need to improve to meet minimal professional expectation.

2 pts

Good

You are demonstrating skill that goes beyond minimum expectations and demonstrate advancing professionalism and dedication consistently.

3 pts

Very Good

Consistently demonstrate a high level skill and professionalism.

4 pts

Process
Research, reference, and concept development
Process: Research

Are the research methods used by the student effectively chosen and implemented to arrive at successful solutions and do they cover all aspects of the problem?

Failure

No evidence presented in process book.
Poor

Process book contains evidence of minimal research activitysuch as image reference, published content, and illustrator notes. More investment is required to meet acceptable standards.
Fair

Process book contains a few examples of research activity including image reference, published content, and illustrator notes, but through investigating is lacking.
Good

Process book contains multiple examples of research activity including image reference, published content, and illustrator notes.
Very Good

Process book contains extensive examples of research activity including image reference, published content, and illustrator notes.
Process: Concept

Are concepts inventive and appropriate, and do they satisfy the objectives the assignment?

Failure

Concept is unrelated to assignment goals.
Poor

Concept addresses assignment goals, but does not move beyond the obvious or only barely connects to problem presented.
Fair

Concept addresses assignment goals but relies on obvious solutions.
Good

Concept addresses assignment goals and shows inventiveness in some aspects but is heavily directed by established conventions.
Very Good

Concept meets assignment goals in a manner that is unique, independent and presents a fresh perspective.
Craft
Physical construction of work
Communication

Does the problem solution present a clear message that is appropriate?

Failure

Concept is impossible to understand.
Poor

Concept is difficult to understand or unclear.
Fair

Concept is clear but isn't strongly supported by the formal elements of the work.
Good

Concept is clear and advanced by some formal elements of the work.
Very Good

Concept is clear and integrated with all formal aspects of the work.
Color/Value

Does the application of color and or value support the message and aesthetic concerns?

Failure

Project requirements not met.
Poor

Use of color and value is rudimentary and lacks technical and conceptual sophistication necessary to advance the message.
Fair

Use of color and value is acceptable but needs greater technical and conceptual sophistication better advance the message.
Good

Use of color and value is beginning to demonstrate technical and conceptual sophistication and is beginning to be an important aspect of the message.
Very Good

Use of color and value demonstrate technical and conceptual sophistication and is interwoven into the effectiveness of the message.
Drawing

Does the drawing exhibit technical and conceptual development?

Failure

Drawing does not meet the minimal standards required at this level of study. You must invest massive effort and learn basic fundamentals in order to function at a level that is acceptable.
Poor

Drawing is remedial. You show some understanding of fundamental principles but need to practice and improve your basic skills in order to be successful.
Fair

You demonstrate a functional understanding of fundamental principles but need to establish a stronger connection between drawing and message.
Good

Drawing is starting to demonstrate technical and conceptual sophistication and is beginning to be an important aspect of the message.
Very Good

Drawing demonstrates technical and conceptual sophistication and is interwoven into the effectiveness of the message.
Composition

Does the composition support conceptual and aesthetic concerns?

Failure

Composition does not meet the minimal standards required at this level of study. You must invest massive effort and learn basic fundamentals in order to function at a level that is acceptable.
Poor

Composition is remedial. You show some understanding of fundamental principles but need to practice and improve your basic skills in order to be successful.
Fair

You demonstrate a functional understanding of fundamental principles but need to develop more interesting solutions that advance the message.
Good

Composition has some interesting aspects that are beginning to advance the message and satisfy aesthetic concerns.
Very Good

Composition choices are interwoven into the success of the message presented.
Media

Do the selection and/or application of media indicate technical and conceptual sophistication?

Failure

Media does not meet the minimal standards required at this level of study. You must invest massive effort and learn basic fundamentals in order to function at a level that is acceptable.
Poor

Use of media is remedial. You show some understanding of fundamental principles but need to practice and improve your basic skills in order to be successful.
Fair

You demonstrate a functional understanding of the media but need to develop more interesting solutions that advance the message.
Good

Your use of media shows sophistication and is starting to support the intended message.
Very Good

Use of media is highly refined and advances the overall message.
Professionalism
Attendance, studio effort, deadlines, critique.
Attendance

Was the student punctual, and did he/she exhibit a responsible attitude?

Failure

Frequently missing class, late arrivals, early departures, ineffective use of class time. Your performance in the classroom and attendance is a major concern and will severely impact your grade or ability to pass the course. Please be aware of class attendance and grading policy.
Poor

Often absent or late to class. Studio effort minimal. Your performance in the classroom and attendance is a growing concern and will impact your grade or ability to pass the course. Please be aware of class attendance and grading policy.
Fair

You may have missed or have been late to some classes. Be mindful of the attendance and grading policy and make sure your studio time is productive from beginning to end.
Good

Rarely absent, late or unproductive in the studio.
Very Good

Always on time, consistently present, and fully engaged in productive activity from start to finish.
Presentation

Was work matted/mounted as required?

Failure

Requirements not met.
Poor

Very sloppy presentation as demonstrated several of the following: crooked mats, ragged edges, incorrect dimensions, missing cover sheets, flimsy construction.
Fair

Mat size is correct but suffers from one or more of the following: jagged edges, crooked, missing flap, flimsy construction.
Good

Presentation is almost perfect buy is a bit messy, either with sloppy edge, fingerprints, or missing cover sheet.
Very Good

Perfect.
Deadlines

Were the process work prepared and projects turned in on time and in a professional manner?

Failure

Missed most if not all deadlines, including process.
Poor

Did not have the required material for more than one deadline. Includes required number of sketches, required components for tight sketch, final art critique, process book due.
Fair

Did not have the required material for one deadline. Includes required number of sketches, required components for tight sketch, final art critique, process book due.
Good

All deadlines met with all required content but work was not professionally presented (some thumbnails unclear, thumbnails scattered in sketchbook, process book jumbled and hard to follow)
Very Good

Every step executed professionally and on time.
Participation

Did the student actively contribute to critiques and topic discussions on a regular basis?

Failure

Never contributes to discussions unless prompted or required.
Poor

Rarely contributes to discussions, depth of engagement is minimal.
Fair

Sometimes contributes to discussion. Usually contribution is relevant and adds insight.
Good

Usually contributes to discussion and consistently adds insight to the conversation.
Very Good

A strong leader in discussions and consistently provides effective insight and content to critiques.



Keywords:
  • illustration, undergraduate, art, design


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