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iRubric: Identity Package rubric

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Identity Package 
Rubric Code: W44795
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 9-12

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40 % How do the new pieces relate to the original piece?
  Dreadful

The quality of work is far below the minimum standard.

0 pts

Poor

The quality of the work is below the minimum acceptable standard.

5 pts

Acceptable

The quality of the work is average; acceptable, but unimpressive.

8 pts

Exceeds Expectations

The quality of the work produced exceeds the average.

9 pts

Outstanding

The quality of the work far exceeds the average. Very impressive.

10 pts

Style

Dreadful

The style is not at all consistent, looks like 3 independent works.
Poor

The styling is very inconsistent, much imagination or explanation is needed to see the relationship.
Acceptable

The style is somwhat consistent, some imagination or explanation is needed to see the intended relationship.
Exceeds Expectations

The style is consistent, common elements are visible among all three works.
Outstanding

The style is very consistent, common elements are clearly displayed among all three works.
Colors

Dreadful

The colors are not at all consistent, looks like 3 independent works.
Poor

The colors are very in consistent, much imagination or explanation is needed to see the relationship.
Acceptable

The colors are somwhat consistent, some imagination or explanation is needed to see the intended relationship.
Exceeds Expectations

The colors are consistent, common elements are visible among all three works.
Outstanding

The colors are very consistent, common elements are clearly displayed among all three works.
Originality
15 % How much thought went into the design's concept, regardless of execution?
  Dreadful

The quality of work is far below the minimum standard.

0 pts

Poor

The quality of the work is below the minimum acceptable standard.

5 pts

Acceptable

The quality of the work is average; acceptable, but unimpressive.

8 pts

Exceeds Expectations

The quality of the work produced exceeds the average.

9 pts

Outstanding

The quality of the work far exceeds the average. Very impressive.

10 pts

Quality of Thought

Is the design's concept new and modern or was it derived from a commonly seen idea. Sketches and roughs provide evidence of this.

Dreadful

The concept is unclear.
Poor

The concept is weak. Often seen and duplicated.
Acceptable

The concept meets minimum standards. Unoriginal, clearly derived from an often seen design.
Exceeds Expectations

The concept is modern. Somewhat original, but derived from another design.
Outstanding

The concept is progressive. Never before seen.
Composition
15 % How well was the design executed from an aesthetic aspect?
  Dreadful

The quality of work is far below the minimum standard.

0 pts

Poor

The quality of the work is below the minimum acceptable standard.

5 pts

Acceptable

The quality of the work is average; acceptable, but unimpressive.

8 pts

Exceeds Expectations

The quality of the work produced exceeds the average.

9 pts

Outstanding

The quality of the work far exceeds the average. Very impressive.

10 pts

Overall Design

How well does the design work? Is communication clear? Is it pleasing to the eye?

Dreadful

The design is poor. The message is confusing due to the composition. It is unpleasant to view.
Poor

The design is unclear and the message is hindered by the composition. It is uninteresting to look at.
Acceptable

The message is clear but is unsupported by the design. The design is not unpleasant but is uninteresting.
Exceeds Expectations

The message is clear and supported by the composition. The design is pleasing to view.
Outstanding

The design is of the highest quality. The message is enhanced by the composition. The design is pleasing to view.
Typography

Was the typeface(s) appropriate for the design? Did it's expressive quality enhance the design?

Dreadful

The typeface seriously detracts from the visual message. Too much variety, difficult to read. Thoughtlessly chosen.
Poor

The typeface interferes with the visual message. Difficult to read. Variety is acceptable. Thoughtlessly chosen.
Acceptable

The typeface does not interfere with the visual message but does not support it either. Variety is acceptable. Little thought went into its selection.
Exceeds Expectations

The typeface supports the message, but is stereotypical and expected. Easy to read. Appropriate variety. Thoughtfully chosen.
Outstanding

The typeface supports the visual message, is not stereotypical. Easy to read. Appropriate variety. Thoughtfully chosen.
Color Theory

Did the colors work well with the design, follow color theory rules, avoid pure hues?

Dreadful

The colors did not support the design. No evidence of color theory rules. Too many pure hues.
Poor

The colors did not support the design. Some evidence of color theory rules. Too many pure hues.
Acceptable

The colors supported the design. Some evidence of color theory rules. Some pure hues were used.
Exceeds Expectations

The colors supported the design. Pure hues were avoided. Strong understanding of color theory.
Outstanding

The colors enhanced the design. Pure hues were avoided. Clearly shows a thoughtful selection of colors.
Workmanship
30 % How well was the design executed from a technical aspect?
  Dreadful

The quality of work is far below the minimum standard.

0 pts

Poor

The quality of the work is below the minimum acceptable standard.

5 pts

Acceptable

The quality of the work is average; acceptable, but unimpressive.

8 pts

Exceeds Expectations

The quality of the work produced exceeds the average.

9 pts

Outstanding

The quality of the work far exceeds the average. Very impressive.

10 pts

Overall Quality

How well was the design executed?

Dreadful

The design was poorly executed. Sloppy work throughout.
Poor

The design needed more work. Some problems could have been corrected with moderate effort.
Acceptable

The design demonstrated quality work with minimal errors. Some problems could have been corrected with only minimal effort.
Exceeds Expectations

The design demonstrated high quality work.
Outstanding

The design demonstrated near professional level workmanship.
Technical Quality

How well were the tools used?

Dreadful

The design demonstrates a serious lack of understanding of the basic tools.
Poor

The design demonstrates a lack of understanding of the tools. More practice with the basic tools is warranted.
Acceptable

The design demonstrates a basic understanding of the tools. Using more advanced techniques would have improved the design.
Exceeds Expectations

The design demonstrates an advanced understanding of the basic tools. Student has experimented/attempted advanced techniques.
Outstanding

The design demonstrates an advanced understanding of the tools . Advanced techniques were successfully used in new ways and pushed the envelope.
Attention to Detail

Dreadful

The design has many errors. Sloppy work, no attention to detail.
Poor

The design has some serious mistakes that should have been corrected.
Acceptable

The design has some minor mistakes. No attempt was made at correcting the mistakes.
Exceeds Expectations

The design has some minor mistakes. A visible attempt was made to correct the mistakes , but failed.
Outstanding

The design has no detectable mistakes. Great care was taken with the small details.





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