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iRubric: Persuasive Writing- Speech rubric

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Persuasive Writing- Speech Persuasive Writing- Advertisement Persuasive techniques in the creatiion of an advertisement Rubric Code: W2382AW By RMacCarthy Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 9-12

Persuasive Speech
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Content	Poor This speech was not persuasive and did not contain detailed examples or descriptions. The argument was not original or interesting.	Fair This speech was somewhat persuasive and contained a few detailed examples and descriptions. The idea or argument had some original concepts.	Good This speech was persuasive and contained several detailed examples and descriptions. Original concept and argument that is interesting.	Excellent This speech was very persuasive and included many detailed examples and descriptions. Unique idea and argument that interests and engages listeners
Structure and format	Poor This speech does not have a clear structure, and lack of flow weakens the argument.	Fair This speech has a basic persuasive structure and the argument points are present.	Good This speech was written with a good persuasive structure and the argument is clearly shown throughout the text.	Excellent This speech was written with a creative use of persuasive structure which engages listeners and promotes the strength of their argument.
Persuasive language	Poor This speech was not worded creatively and did not use persuasive or descriptive language.	Fair This speech used a small amount of persuasive techniques and descriptive language.	Good This speech used several good examples of persuasive techniques and descriptive language which create listener interest.	Excellent This speech used a variety of creative persuasive techniques and descriptive language which worked together to engage viewers.
Cohesion	Poor There were numerous mistakes in grammar, spelling, and punctuation which makes the text difficult to understand.	Fair There were some mistakes in grammar, spelling, and punctuation.	Good There were few mistakes in grammar, spelling, and punctuation.	Excellent There were no or extremely minimal mistakes in grammar, spelling and punctuation.