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iRubric: Application for Commercialisation guidance v2 rubric

iRubric: Application for Commercialisation guidance v2 rubric

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Application for Commercialisation guidance v2 
Application for Commercialisation Guidance Assessment
Rubric Code: V2X5855
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Post Graduate

Powered by iRubric 1. Impact of Grant
  Poor

4 pts

Fair

8 pts

Good

12 pts

Excellent

16 pts

a. Need for funding?
50 %

your need for the funding, i.e. why you are unable to access sufficient funding for the entire project, including from your directors and shareholders, loans or equity investment and why it would be unreasonable to expect you to obtain all requisite funding from alternative sources

Poor

The need for funding is poorly articulated and lacks supporting evidence
Fair

There appears to be a need for funding
Good

Good evidence supports the need for funding
Excellent

The need for funding is well articulated and supported with strong evidence
b. Positive impact?
13 %

the positive impact the grant will have on the size, scale or timing of your project

Poor

Positive impact is poorly identified with little or no supporting evidence
Fair

Positive impact with minimal supporting evidence
Good

Positive impact is identified with good supporting evidence
Excellent

Positive impact is well identified with strong supporting evidence
c. in growth sector?
13 %

whether your product or service targets or participates in one of the growth sectors

Poor
Fair
Good
Excellent

the product or service targets or participates in a growth sector
d. economic benefits?
24 %

the broader economic benefits to be gained through your project, e.g. whether it will create jobs, export growth, diffusion of knowledge, increased collaboration or best practice.

Poor

minor economic benefits
Up to 10 new jobs; some export growth; minor diffusion of knowledge; some improved collaboration or adoption of better practice
Fair

Fair economic benefits - one of these
10+ jobs; export growth; diffusion of knowledge; some improved collaboration or adoption of better practice
Good

Good economic benefits
20+ jobs; 10X value of grant in export growth; good diffusion of knowledge; step change in collaboration or adoption of best practice
Excellent

Excellent economic benefits
50+ jobs; 15X value of grant in export growth; extensive diffusion of knowledge; step change in collaboration or adoption of best practice
2. Management Capability
  Poor

6 pts

Fair

12 pts

Good

18 pts

Excellent

24 pts

a. Team experience
50 %

your team’s track record and/or access to appropriate personnel with the relevant business, commercialisation and market/technology expertise and experience to deliver your project

Poor

The team has considerable gaps in skills and capability which have not been addressed in the project
Fair

The team is moderately capable with skills gaps and capability partially identified to be addressed with the projects commencement
Good

The team is well composed and experienced with good attention to capabilities required in the project execution and good evidence these resources can be employed as required
Excellent

A well balanced, high functioning and experienced team with the necessary skills and capabilities to execute on the project
b. Governance
50 %

your governance arrangements (e.g. project oversight, advisory boards etc.).

Poor

Negligible attention to project oversight
Fair

Project manager identified and to be appointed at commencement
Good

Advisory board in place with evidence of adoption good governance practice
Excellent

Board in place with track record in governance and/or steering similar projects
3. Market opportunity
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

a. Novel product or service?
25 %

You should demonstrate this by explaining how the product, process or service that you wish to commercialise is novel

Poor
Fair
Good
Excellent
b. Problem & demand?
25 %

Explain the customer problem you propose to solve and the market demand your novel product, process or service satisfies within Australia and overseas markets

Poor
Fair
Good
Excellent
c. i. intended customers
5 %

your target market including:
i. intended customers (e.g. individuals, business or government)

Poor
Fair
Good
Excellent
c. ii. market size
5 %

your target market including:
ii. market size (e.g. number of customers, average revenue per customer)

Poor
Fair
Good
Excellent
c. iii. market structure
5 %

your target market including:
iii. market structure (e.g. the value/supply chain and relationships between suppliers, distributors, influencers and end customers)

Poor
Fair
Good
Excellent
c. iv. your pricing strategy
5 %

Poor
Fair
Good
Excellent
c. v. your position in the market
5 %

Poor
Fair
Good
Excellent
d. your intellectual property strategy
25 %

your intellectual property strategy including any protection mechanisms that may be employed (e.g. patent, trademark, etc.), and how the strategy aligns with the market opportunity.

Poor
Fair
Good
Excellent
4. Value Proposition
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

a. Product/Service desirability?
25 %

You must describe and provide evidence that demonstrates:
a. why customers will want to buy your product, process or services (include the economic analysis and description of value creation)

Poor
Fair
Good
Excellent
b. Competitor analysis
25 %

Describe and provide evidence that demonstrates your most likely competitors and your competitive advantage

Poor
Fair
Good
Excellent
c. market research wrt value prop
25 %

Describe and provide evidence of market research you have undertaken to validate your value proposition

Poor
Fair
Good
Excellent
d.
25 %

Describe and provide evidence that your product, process or service is functional or technically viable

Poor
Fair
Good
Excellent
5. Project and post project execution
  Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

a. Project plan
20 %

a. your project plan including activities, milestones, budget and deliverables

Poor
Fair
Good
Excellent
b. Execution plan
20 %

b. your execution plan including your path to market (e.g. direct sales, distribution channels, franchising)

Poor
Fair
Good
Excellent
c. Operational plan
20 %

c. your operational plan including your business and delivery model, human resources, marketing and communications plan, financial plan, manufacturing strategy (where applicable) and your plan to manage risk

Poor
Fair
Good
Excellent
d. Structural or market strategy
20 %

d. how you intend to address structural or market challenges (e.g. government regulation, market inertia, timing imperatives, manufacturing capability/capacity, market barriers etc.)

Poor
Fair
Good
Excellent
e. i. Intellectual Property management
10 %

i. your intellectual property (e.g. future protection strategies, freedom to operate, patent insurance, etc.)

Poor
Fair
Good
Excellent
e. ii. Intellectual Property development
10 %

ii. any intellectual property you need to deliver your project (e.g. ownership, access and/or beneficial use).

Poor
Fair
Good
Excellent




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