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iRubric: Stakeholder, SWOT and PEST Analysis rubric

iRubric: Stakeholder, SWOT and PEST Analysis rubric

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Stakeholder, SWOT and PEST Analysis 
Stakeholder, SWOT and PEST Analysis
Marketing, Management, Business
Rubric Code: V2WCX2X
By Roberto25
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric SSP Analysis Rubric
  Innovative

10 pts

Excellent

7 pts

Shines

4 pts

Dynamic

1 pts

Introduction
5 pts

Innovative

An introduction to the company is presented in a very clear and concise manner. The introduction provides insight into the company, and attract readers' attention. Based on at least one reference.
Excellent

An introduction to the company is presented in a clear and concise manner. Based on at least one reference.
Shines

Provides adequate introduction to company. Presented in somewhat clear and concise manner. Based on at least one reference.
Dynamic

Very basic introduction to company. Too much copy-and-paste. None basis for reference.
Stakeholder
10 pts

Innovative

Provides more than 2 stakeholders for all category: internal, connected and external.<BR>
Clear justification on the allotted stakeholder in the Mendelow (or other types of) framework.
Excellent

Provides 1 stakeholder for all category: internal, connected and external. But the justification on the positions of stakeholders in the Mendelow framework (or other types of) are not so clear.
Shines

Did not provide stakeholder for all category: internal, connected and external. But did not justify at all on the position of the stakeholders in the Mendelow (or other types of) framework.
Dynamic

No identification of stakeholder.
SWOT Content
10 pts

Innovative

SWOT Analysis contains more than 4 points for each quadrant. A sentence is provided for each point explaining their inclusion.<BR>
Two of the four points are data-linked and are referenced.
Excellent

SWOT Analysis contains 3 points for each quadrant. A sentence is provided for each point explaining their inclusion. There are less than 2 data-linked points per quadrant.
Shines

SWOT Analysis contains less than 2 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion. There are less than 2 data-linked points per quadrant.
Dynamic

SWOT Analysis contains only 1 point for each segment. Only a few or no sentences are provided for each point explaining their inclusion. There are no data-linked points.
PEST Scan Pol,econ,soc,techno
10 pts

Innovative

Included all 4 elements of the PEST, explain each element, and emphasized how each element affects the business and its success
Excellent

Included all 4 elements of the PEST and explain each element. But, did not clearly discuss how each element affects the business and its success
Shines

Gave the elements and vaguely explain each element. But, did not discuss at all the impact they have on the business
Dynamic

Did not inlcude the 4 elements and did not understand how they affect the business
Spelling, Grammar, and P
5 pts

Innovative

The presentation is free of grammatical, punctuation, and spelling errors.0% error.
Excellent

The presentation contains a few grammatical, punctuation, and spelling errors. Less than 20% error.
Shines

The presentation contains many grammatical, punctuation, and spelling errors. Less than 40% error.
Dynamic

The presentation contains many grammatical, punctuation, and spelling errors. More than 40% error.
Recommendations, opport, threats
10 pts

Innovative

There are 3 recommendations included in the assignment. The recommendations ARE made based on findings from the stakeholder, SWOT and PEST Analyses. They are presented in a very clear, and professional manner.
Excellent

There are 3 recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the stakeholder, SWOT and PEST Analyses. They are presented in a somewhat clear, and professional manner.
Shines

There are less than 3 recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT and PEST Analyses. They are presented in a somewhat clear manner.
Dynamic

There are no recommendations.



Keywords:
  • SWOT, PEST, stakeholder

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