iRubric: Advertising Research rubric

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Advertising Research

Develop an Advertising which showcases your product. The Advertisement should be creative and capture your audiences' attention. Further, the advertisement will need to convey meaning and inspire your audience to act upon your invention/innovation. Refer to the rubric below for all components of the advertisement.

Rubric Code: UXXXB5C

By rebeccasuejosep

Draft

Public Rubric

Subject: Computers

Type: Project

Grade Levels: 9-12

Technology ThroughTime Enter rubric description
	Unsatisfactory 2 pts	Average 3.5 pts	Good 4 pts	Excellent 5 pts
Background Facts	Unsatisfactory The student did not complete the background questions or did not provide any details to help outline the advertisement.	Average The students did complete the background questions and provided few details to help outline the advertisement. (Less than 3)	Good The student completed the background questions and provided some details to help outline the advertisement. 4-6	Excellent The student completed the background questions and provided excellent details to help outline the advertisement.
Brainstorming Enter description	Unsatisfactory No Brainstorming	Average Brainstorming was provided on a few questions. (less than 3)	Good Brainstorming was provided for 4-6 of the questions.	Excellent Brainstorming was provided for all of the questions.
Organization/Storyboard	Unsatisfactory There was no organization of the presentation of the advertisement	Average THere was some organization of the presentation of the advertisement.	Good Organization is clear and relevant to the advertisement.	Excellent Organization is clear and relevant to all aspects of the advertising research
Responsibilty Matrix	Unsatisfactory The Responsibilty Matrix was not completed.	Average 1 Question out of 4 was answered on the matrix.	Good 2-3 questions were answered on the matrix.	Excellent All questions were answered on the matrix.
Cite all Resources	Unsatisfactory No cites were formatted using APA format.	Average Some of the cites were formatted using APA format.	Good Some of the cites were cited but included some grammatical/spelling mistakes	Excellent The student cited all cites all of the information using APA format.
Spelling/Grammar	Unsatisfactory More than 8 gramatical/spelling mistakes were present in the presenation.	Average 5-7 grammar/spelling mistakes were present in the presentation.	Good 4-6 grammar/spelling mistakes were present in the presentation.	Excellent 1-3 grammar/spelling mistakes were present in the presentation.
Clarity	Unsatisfactory There is no focus or target audience	Average The advertisemnt is vague and does not focus on the target audience	Good The advertisement conveys meaning and its intended audience.	Excellent The advertisement is clever, easy to understand and clearly focuses on a target audience.
Purpose	Unsatisfactory There is no purpose and message/information is not present in the document.	Average The advertisement showcases its purpose of the product but does not show the essential functions.	Good The advertisement showcases the purpose of the product and is clearly represented.	Excellent The advertisement showcases the purpose of the product through a scenario or in a way that captures the audiences' attention. The purpose of the product is clearly represented.
Distinctiveness	Unsatisfactory The advertisement is not clever or resembles any other types of advertisements.	Average The advertisement is clever and resembles 1 other types of advertisements.	Good The advertisement is clever and resembles 2 other types of advertisements.	Excellent The advertisement is clever and resembles more than 2 other types of advertisements.
Usage of SWOT Analysis	Unsatisfactory There was no usage of SWOT analysis	Average One of the 4 parts was used in the document.	Good 2-3 parts was used in the document.	Excellent All 4 parts of the SWOT analysis were used in the document.

Subjects:

Computers

Types:

Project

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