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iRubric: Famous Brand Presentation rubric

iRubric: Famous Brand Presentation rubric

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Famous Brand Presentation 
Brand Mark
Students will research a brand and create a powerpoint presentation about that brand.
Rubric Code: UX5824B
By mnettling
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

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  Poor

(N/A)

Fair

(N/A)

Good

(N/A)

Excellent

(N/A)

Presentation

Students are familiar with brand and present brand in an engaging informative oral presentation
Poor

Students read directly off of ppt and had no eye contact with audience
Fair

Some eye contact, but students mainly relied on ppt to direct presentation and read directly from ppt.
Good

Student had good eye contact and interaction with the audience. Student spoke clearly and was prepared for presentation. Some reliance on ppt.
Excellent

Student was very engaging as a speaker. Had great eye contact with audience and evidence of preparation was present. Student had outline/note cards to help direct speech. Student did not rely on ppt, some exceptions for explaining visuals
Powerpoint

Students must include a minimum of 6 slides to include a title page, brand history, current performance vs. competitors, brand strategy (logos, taglines, spokespeople) and the brands 4 P's of marketing
Poor

Powerpoint included 0-1 slide and 0-1 of the necessary components.
Fair

Powerpoint included only 2-3 slides and only 2-3 of the necessary components.
Good

Powerpoint included 4-5 slides and only 4-5 of the necessary components.
Excellent

Powerpoint included at least 6 slides and included all aspects of the presentation.
PPT Accuracy/Organization

Each slide should include a written portion that accurately describes the brand component. Visual presentation has graphics, charts, or table to held guide oral presentation. Content is well organized and audience can follow information.
Poor

0-1 slides contained accurate written information. Content was in paragraph form and was hard to follow. Font was to small or unreadable
Fair

2-3 slides contained accurate written information. Some information was written in paragraphs. Other info was in lists or bullet point. 0 visual graphics present. Font was legible but small for the reader
Good

4-5 slides contained accurate written information. Content was organized in lists or bullet point. No paragraphs or run on sentences. Some visual graphics were present to help guide info. Font was proper size
Excellent

All slides contained accurate written information.Graphics were used and information was listed in bullet point, graphs, or charts. Content was well organized. Font was proper size and easy for audience to read.



Keywords:
  • Marketing, Branding

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