iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement

The purpose of this assignment is to create an advertisement for your individual product, using two or more persuasive techniques.

Rubric Code: UX284B9

By caradonley620

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: 6-8

Persuasive Advertisement
	Poor 1 pts	Fair 3 pts	Good 5 pts	Total (N/A)
Product	Poor The product is not obvious and the viewer cannot discern what is being advertised.	Fair The product is only obvious from a categorical perspective (e.g. food rather than the type of food). The product is not easily understood	Good The product is obvious upon viewing. View is able to easily understand product and its purpose	Total
Persuasive Techniques	Poor Persuasive techniques are not obvious upon viewing (Bandwagon, pathos, logos, ethos, slogan, etc.).	Fair Two persuasive technique is obvious upon viewing (Bandwagon, pathos, logos, ethos, slogan, etc.).	Good Three or more persuasive techniques are obvious upon viewing (Bandwagon, pathos, logos, ethos, slogan, etc.).	Total
Images	Poor The images add little to no clarity to the product and persuasion.	Fair The images add some clarity to the product advertisement and persuasion.	Good The images clearly add to the advertising of the product and persuasion.	Total
Text	Poor The presented text does not help communicate the product or persuasive message.	Fair The presented text helps to communicate the product or persuasive message but presents some ambiguity.	Good The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind.	Total
Neatness and presentation	Poor The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.	Fair The advertisement presentation is neutral, neither encouraging or discouraging the product.	Good The advertisement presentation is creative and draws visual attention, adding to the product idea.	Total
Spelling/Grammar	Poor Advertisement has 3-4 errors in spelling and/or grammar errors	Fair Advertisement has 1-2 errors in spelling and/or grammar errors	Good Advertisement does not have any spelling and/or grammar errors	Total