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iRubric: BUSINESS ADVERTISEMENT rubric

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BUSINESS ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create a business advertisement using persuasive details and emotional appeals, and effective advertising techniques; complete with logo and pertinent information. At least ONE strategy must be used. Follow same principles as the logo, and BS Card design fundamentals. Ad size is 8.5 x 11 or 11 x 8.5, 300 DPI. Photoshop/Indesign/Illustrator Rubric Code: UA2X73 By tlovett65 Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 9-12

Business Advertisement
	Excellent 25 pts	Good 15 pts	Fair 10 pts
Advertisement Solutions Strategy	Excellent Slogan/Strategy relates directly to product; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting. All pertinent information is present. One or more business strategies is present.	Good Slogan/Strategy relates directly to product; somewhat unique, not easily remembered; Some pertinent information is present. At least ONE business strategies is present, could be much MORE persuasive.	Fair Slogan/Strategy does not relate directly to product; somewhat unique, not easily remembered; pertinent information is present. NO business strategy is present.
Graphic/Images	Excellent HIGHLY EFFECTIVE use of graphic(s)/Images is used to grab the reader's attention and quickly communicates the message effectively. ALL images relate directly to product and are clear.	Good Graphic(s)/Images does not effectively communicate message effectively. Image relates to product but is pixelated.	Fair Image does not relate to product and image is pixelated.
Use of FONTS, COLOR, Balance	Excellent Excellent us of FONTS, COLOR was used that enhances the design and appeal of advertisement.	Good Good us of FONTS, COLOR was used that somewhat enhances the design and appeal of advertisement. Does not take away from overall appearance. Not distracting to targeted audience.	Fair Fair use of FONTS, COLOR was used but is distracting. Fonts or color does not enhance the design and appeal of advertisement, but is distracting to targeted audience.
OVERALL DESIGN/Page Layout	Excellent Layout is excellent and simple with a well balanced and adequate amount of white space; excellent description of product; illustrations highly effective. Size is 8.5 x 11, 300 DPI	Good Layout is good and simple with a balanced and adequate amount of white space; Good description of product and illustrations are effective. Size is 8.5 x 11, 300 DPI	Fair Layout is fair and but without a balanced and adequate amount of white space; Fair description of product and illustrations are not as effective as they should be. Size is not 8.5 x 11. Wrong resolution.