10 pts
15 pts
20 pts
25 pts
Script is written with an adequate number of shots to effectively tell the story.
Correct Shot times are listed in the far right corner. Video will be 29 seconds...no more...no less...
Video column is populated ONLY with visual descriptions relating to what is seen....AND...Audio Column is populated ONLY with audible descriptions relating to what is heard.
All video shots are described accurately and are accompanied by a correct and accurate audio description in the adjacent audio column. The final script can be taken, as is, and produced into a final video without any further changes. Final video can be visualized from just reading the script.
How effective are you in getting your target audience attention? Does your piece draw the viewer in from the very beginning?
Have you been effective in persuading the viewer to dig deeper into your cause? Is your reasoning backed up with verifiable facts or examples?
Did you effectively issue a call to action for your intended viewers?