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iRubric: Press Release Rubric

iRubric: Press Release Rubric

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Press Release Rubric 
Press Release Rubric
Rubric Code: TXA5CWW
By LisaLuisa
Ready to use
Public Rubric
Subject: Journalism  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Journalism: Article Rubric
  Exemplary

4 pts

Proficient

3 pts

Progressing

2 pts

More Evidence Needed

1 pts

Headline and Lead

Exemplary

Engaging and dynamic lead is written clearly and without error. Headline fully engages reader attention.
Proficient

Lead is well-written and contains basic, necessary information. Grabs reader attention. Headline is a good summary or illustration of the story's most important points.
Progressing

Lead contains necessary information, but is weakly composed or awkward. Headline emphasizes less important facts or contains too many facts.
More Evidence Needed

Lead is weak and contains little necessary information. Does not grab reader attention. Headline is too broad and/or vague.
Organization

Exemplary

Information is deftly organized by importance, and there is an overwhelming logic to the order in which it is written. All important elements of release are present and well-presented.
Proficient

The information follows a coherent inverted pyramid structure or narrative storytelling format. Essential components are mostly present, but not fully fleshed out.
Progressing

The release shows the elements of basic organization. Information follows the inverted pyramid or narrative storytelling format at a basic level. Some essential elements are not present.
More Evidence Needed

Organizational structure is limited. Release is disjointed most of the time, but some of the information follows the inverted pyramid or narrative storytelling format. Essential components are largely missing.
Accuracy and Detail

Exemplary

Errors in accuracy are non-existent. Release contains unusual and interesting detail. Important facts are highlights in the release.
Proficient

Errors in accuracy are minimal. Release contains unusual and interesting detail. Important facts are located sufficiently high in the story.
Progressing

Errors in accuracy do not cause significant confusion. Release has sufficient detail.
More Evidence Needed

Errors in accuracy cause some confusion. Release is missing some important facts or those facts or buried.
Mechanics, Verb Usage

Exemplary

Sophisticated grammar and mechanics add to style of release. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.
Proficient

Little or no grammar or mechanics issues. Writer uses active verb effectively. Subject-verb agreements throughout.
Progressing

Some grammar or mechanics issues. Most verbs are active. Some problems with subject-verb agreement
More Evidence Needed

Grammar and writing mistakes make release hard to follow or comprehend. Passive verbs add some length and awkwardness. Frequent problems with subject-verb agreement.
Writing: Flow and Length

Exemplary

Writing flows well, is concise and contains interesting language. Sentence length is varied. Avoids wordiness and unnecessary repetition. Release's length is not at issue.
Proficient

Writing mostly flows well, although there are rough spots. Language is occasionally interesting. Sentences are occasionally wordy and/or repetitious. Release is of adequate length.
Progressing

Writing occasionally doesn't flow. Language is occasionally imprecise and boring.Sentences are occasionally wordy and/or repetitious. Release is over the maximum or under the minimum.
More Evidence Needed

Writing mostly doesn't flow. Language is frequently imprecise and boring. Sentences are frequently wordy and/or repetitious. Release is well past the maximum or is not long enough.



Keywords:
  • Journalism, Press Release, Leads, Inverted Pyramid

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