iRubric: Interactive website rubric

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Interactive website

Interactive web page requirements for the 2011 MCC Marketing Challenge

Rubric Code: TA956A

By AliceTeoh

Draft

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 9-12

Markting Challenge Web Page
	Poor Is not demonstrated at all 1 pts	Fair Is slightly demonstrated 2 pts	Good Is demonstrated, but not complete 3 pts	Super Fully demonstrated 4 pts
Clear Goals 1 pts Demonstrates realistic and clear goals.Ex. communications, identifiying market needs, Venue to order etc.	Poor No goals identified	Fair Goals identified but not fulfilled	Good Goals identified but group could have put more in it	Super Found a need first then used Web Page to fill that need.
Information Quality 1 pts Demonstrates knowledge of product and target audience. Uses research/marketing terms	Poor Information was unclear/not relivant. No marketing terms or research was used	Fair Information was unclear. Some research or terms were demonstrated	Good Group was knowledgable and demonstrated research/terms	Super This group is full of marketing wizards!
Consistancy 1 pts Demonstrates consistancy with entire campaign	Poor Web Page is not fluid with any other campaign materials.	Fair Web Page slightly resembles other materials	Good Web page is very similar, a few words off, off color or slightly different	Super Web Page is very fluid and seems to be a part of the whole campaign.
Composition 1 pts Demonstrates aestectically appealing web page	Poor Messy, too busy, too much white space, or incomplete	Fair Messy, too much white space	Good Nice Web page but not complete	Super Great Web Page!