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iRubric: Persuade Me Commercial Rubric

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Persuade Me Commercial Rubric Rubric Code: SX9A687 By tfairbairn Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: 9-12

Persuade Me Project
	Distinguished 4 pts	Proficient 3 pts	Basic 2 pts	Developing/Missing 1 pts
Audience & Purpose	Distinguished Highly effective in ability to identify target audience and purpose	Proficient Considerably effective in ability to identify target audience and purpose	Basic Somewhat effective in ability to identify target audience and purpose	Developing/Missing Limited effectiveness in ability to identify target audience and purpose
Message & Persuasion	Distinguished Highly Effective in ability to analyze and use advertising elements, conventions, and techniques.	Proficient Considerably effective in ability to analyze and use advertising elements, conventions, and techniques.	Basic Somewhat effective in ability to analyze and use advertising elements, conventions, and techniques.	Developing/Missing Limited effectiveness in ability to analyze and use advertising elements, conventions, and techniques.
Oral Communication	Distinguished Highly effective in presenting clearly and using voice and non-verbal cues.	Proficient Considerably effective in presenting clearly and using voice and non-verbal cues.	Basic Somewhat effective in presenting clearly and using voice and non-verbal cues.	Developing/Missing Limited effectiveness in presenting clearly and using voice and non-verbal cues.
Creativity & Personality	Distinguished Commercial is visually appealing and extremely creative. It is evident that time and effort were put into planning and creating the project.	Proficient Commercial is visually appealing and extremely creative. Effort was put into planning and creating the project.	Basic Commercial is somewhat appealing. Limited effort and planning is obvious.	Developing/Missing Commercial is not appealing and almost no effort or planning was utilized.