iRubric: Ethical Media Use: A Public Service Announcement rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Ethical Media Use: A Public Service Announcement

Interpreting Today's Media: A Multi-Media Critique

Students will create, produce, and deliver a multi-media public service announcement video, synthesizing what they have learned about ethics in media and advertising.

Rubric Code: S25X579

By arilaber2001

Ready to use

Public Rubric

Subject: English

Type: Presentation

Grade Levels: 9-12

Culminating Task Students will create, produce, and deliver a multi-media public service announcement video, synthesizing what they have learned about ethics in media and advertising.
	Remediation (N/A)	Beginning (N/A)	Developing (N/A)	Accomplished (N/A)	Exemplary (N/A)
Introduction	Remediation Introduction is missing.	Beginning Introduction is very brief.	Developing Introduction is clear, but could be more effective.	Accomplished Introduction is clear and effective.	Exemplary Introduction is creative and highly engaging.
Focus & Voice	Remediation Numerous errors in the students' delivery of information/analysis. Either students use no stress, inflection, or connotation, or it is consistently used incorrectly.	Beginning Several errors in the students' delivery of information/analysis. Students rarely use stress, inflection, or connotation, or it is consistently used incorrectly.	Developing Some errors in students' delivery of information/ analysis. Students sometimes use stress, inflection, or connotation.	Accomplished No errors in students' delivery of information/analysis. Students employ effective use of stress, inflection, and connotation.	Exemplary No errors in students' delivery of information/analysis. Use of stress, inflection, and connotation is attention- grabbing from start to finish.
Body Language	Remediation No use of facial expressions or body language. Did not generate much interest in topic being presented.	Beginning Very little use of facial expressions or body language. Did not generate much interest in topic being presented.	Developing Facial expressions and body language are used to try to generate enthusiasm, but are somewhat stilted.	Accomplished Facial expressions and body language generate a strong interest and enthusiasm about the topic in others.	Exemplary Facial expressions and body language generate a powerful interest and enthusiasm about the topic in others.
Organization Organization & Pacing	Remediation Ineffective. No organizational structure. Group is not prepared and does not appear to have rehearsed.	Beginning Minimally effective. Minimal organization. Group is poorly prepared and does not appear to have spent much time rehearsing.	Developing Moderately effective. Organizational structure is present, but audience has some difficulty following because performance jumps around in places. Group is somewhat prepared and shows signs that they have rehearsed.	Accomplished Very effective. Enhances meaning. Movement elicits an emotional response. Clear organizational structure. Group is clearly well prepared and rehearsed.	Exemplary Highly effective. Powerfully enhances meaning. Inventive. Movement elicits a strong emotional response. Excellent organizational structure. Group is extremely well prepared and well rehearsed.
Cinematography	Remediation Lacks variety in camera angles, heights, distances, and movements. No appeal, intensity, or urgency.	Beginning Very little variety in camera angles, heights, distances, and movements. Minimal appeal, intensity, or urgency.	Developing Some variety in camera angles, heights, distances, and movements. Some appeal, intensity, or urgency.	Accomplished Good variety in camera angles, heights, distances, and movements. Definite appeal, intensity, or urgency.	Exemplary Fantastic variety in camera angles, heights, distances, and movements. Powerful appeal, intensity, or urgency.
Special Effects Special effects, Titles, Text, Voice Overs & Music	Remediation No music/sound quality. No sound effects. No clear, understandable voiceovers. No text. Poorly composed or filled with errors.	Beginning Minimal music/sound quality. No sound effects. Lack of clear, understandable voiceovers. Minimal text. Poorly composed or contain errors.	Developing Inconsistent use of music/sound quality. Reasonably clear voiceovers. Some text. Diction of text was fair but could use more sophistication.	Accomplished Well-chosen music. Great sound quality. Good use of clear, understandable voiceovers. Good use of text. Enlivens presentation. Diction is clear and well-written with clear links to the play.	Exemplary Excellent use of music, which conveys the story's essence. Sound created suspense, and was not overpowering. Use of clear, powerful voiceovers. Excellent use of text. Diction is crisp, clever, and highly engaging.
Research	Remediation Lacks evidence of research or makes inaccurate arguments.	Beginning Issue are moderately researched, but more understanding of the topics presented is needed.	Developing Issue is adequately researched but more understanding of the topics is needed.	Accomplished Issues are clearly very well chosen and very well researched. Solid understanding of issues is demonstrated.	Exemplary Issues are exemplary and thoroughly researched. Understanding of issues is impressive.
Originality	Remediation The presentation shows little or no creativity. Setting is very basic/no variety.	Beginning The presentation shows a bare minimum of creativity. Setting is very basic with minimal variety.	Developing The group attempts creativity, but the presentation is confusing or ineffective. Some variety in settings.	Accomplished The presentation is original and creative. Good variety of interesting settings.	Exemplary The presentation is highly original and creative. Highly engaging variety of settings.
Conclusion	Remediation Conclusion is missing.	Beginning Conclusion is very brief.	Developing Conclusion is clear, but could be more effective.	Accomplished Conclusion is clear and effective.	Exemplary Conclusion is creative and highly engaging. It leaves the audience satisfied.

Keywords:

Media Critique, Video Production, Group Collaboration

Subjects:

English

Types:

Presentation

Discuss this rubric