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iRubric: Marketing Plan rubric

iRubric: Marketing Plan rubric

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Marketing Plan 
Evaluation criteria for Marketing Plan Presentation
Rubric Code: S24634A
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12, Graduate

Powered by iRubric Criteria
Maximum Rating: 100 Points
  Poor

(N/A)

Satisfactory

(N/A)

Excellent

(N/A)

Marketing Objectives

10 pts.

Poor

Marketing objectives are missing or those that are identified are not quantified or are inappropriate.
(6)
Satisfactory

Linkage of marketing objectives to business is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified.
(8)
Excellent

The marketing objectives are clearly stated and appropriately quantified.
(10)
Target Audience/Segment

10 pts.

Poor

Little or no detail provided on target market and its characteristics and needs.
(6)
Satisfactory

Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment.
(8)
Excellent

An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment.
(10)
Product/Service Description

15 pts.

Poor

Service and/or product description is missing.
(9)
Satisfactory

Service and/or product description is stated, but somewhat unclear.
(12)
Excellent

Service and/or product description is clearly stated and appropriate. Creative use of visuals in presentation.
(15)
Promotion Strategy

15 pts.

Poor

Promotion strategy is missing, or, if identified, is weak in detail and specifics on the range of promotional tools used. Does not seem appropriate given the product/service description and.
(9)
Satisfactory

Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy.
(12)
Excellent

Promotion strategy is appropriately identified and described with a range of promotional tools.
(15)
Distribution Strategy

15 pts.

Poor

Distribution strategy is missing, or, if identified, is weak in detail.
(9)
Satisfactory

Distribution strategy is identified but not described in enough detail to convey a strong and clear strategy.
(12)
Excellent

Distribution strategy is appropriately identified and described with clear identification of how product will be distributed to target audience through distribution channels.
(15)
Pricing Strategy

15 pts.

Poor

Pricing strategy is missing or weak. Tactics are unclear and hard to understand.
(9)
Satisfactory

Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand.
(12)
Excellent

Pricing strategy or strategies for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided.
(15)
Implementation, Evaluation & Contro

20 pts.

Poor

Information not provided on implementation and evaluation of marketing plan or very little detail provided.
(6)
Satisfactory

Some information on implementation and evaluation identified, but limited in scope and detail.
(8)
Excellent

Information on implementation and evaluation thoroughly and clearly identified.
(10)



Keywords:
  • Marketing Plan

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