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iRubric: Group Phone Case Design Presentation rubric

iRubric: Group Phone Case Design Presentation rubric

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Group Phone Case Design Presentation 
Marketing Plan Group Project Presentation
Evaluation criteria for Group Phone Case Design Presentation
Rubric Code: S23BA38
By Amartin16
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate, Graduate

Powered by iRubric Criteria
Maximum Rating: 95 Points
  Poor

(N/A)

Satisfactory

(N/A)

Excellent

(N/A)

Mission/Company Motto

10 pts.
Poor

Has no mission statement for company and/or product or statement is not distinctive. (5)
Satisfactory

Mission statement for company and/or product is brief, memorable, and distinctive. but it lacks clarity or does not indicate the primary focus of the business and its benefit to the target audience. (7)
Excellent

Mission statement is brief, memorable, and distinctive. The purpose of the business and/or product is clearly stated and it indicates the primary focus of the business and its benefit to the target audiencet. (10)
Line and Product Design

30 pts.
Poor

Lacking variety, creativity and/or not enough products. (15)
Satisfactory

Three lines with three products for each are clear and marketable. (20)
Excellent

A definitive and creative presentation of three lines with three products covering the target audience.(30)
Product/Service Description

15 pts.
Poor

Service and/or product description is missing. (5)
Satisfactory

Service and/or product description is stated, but somewhat unclear. (10)
Excellent

Service and/or product description is clearly stated and appropriate. Creative use of visuals in presentation. (15)
Target Audience/Segment

15 pts.
Poor

Little or no detail provided on target market and its characteristics and needs. (5)
Satisfactory

Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. (10)
Excellent

An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment. (15)
Pricing Strategy

10 pts.
Poor

Pricing strategy is missing or weak. Tactics are unclear and hard to understand. (5)
Satisfactory

Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand. (7)
Excellent

Pricing strategy or strategies for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided. (10)
Group Process

15 pts.
Poor

Poor coordination/preparation. Easy to distinguish contributors from non-contributors among group members. (5)
Satisfactory

Good coordination/preparation. All members actively participate and appear comfortable with the subject matter. (10)
Excellent

Outstanding coordination/preparation. All members actively participate and appear very comfortable with the subject matter. Engages audience with outstanding diction/grammar. (15)




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