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iRubric: Shark Tank Toothpaste Lab rubric

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Shark Tank Toothpaste Lab 
Students draw up a business plan and create a new company that will market a new toothpaste flavor. Students will ask investors to invest in their company and decide how much equity they are willing to give up in order to start their business.
Rubric Code: RXWXB5W
Draft
Public Rubric
Subject: Science  
Type: Presentation  
Grade Levels: 6-8

Powered by iRubric Shark Tank Presentation
  Advanced

15 pts

Proficient

10 pts

Basic

5 pts

Business Plan

Advanced

Business plan is thorough, extremely well put together and organized. This team is prepared to start their business in this competitive market.
Proficient

Business plan in complete, ideas are organized and supported with data. Great thought went into profit, how money will be used and knowledge of market.
Basic

Business plan lacks in some areas. Cost of product/profit do not add up. Minimal effort put into plan.
Completion of Lab

Advanced

Team successfully completed their lab and used the data in their conclusions to support their flavor decision.
Proficient

Team successfully completed their lab and accurately calculated data. Conclusion was lacking data support in conclusion.
Basic

Team was not able to complete the lab.
Team Cooperation

Advanced

Team worked exceptionally well together. Greeted tasks head on, made decisions together.
Proficient

Team worked well together and had minimal cues to get back on task. Making team decisions were difficult at times.
Basic

Team struggled with group dynamics. Several warnings on being on task and had trouble compromising.
Mathmatical Calculations

Advanced

Team went above and beyond calculating production costs, profits and broke down money borrowed into specific categories.
Proficient

Team accurately calculated production costs, profit and had an overview of how they would use investor's money.
Basic

Team was ill prepared financially and numbers didn't add up.
Marketing

Advanced

Team's marketing plan is clever and captures targeted audience.
Proficient

Team was knowledgeable about whom they are marketing too and advertisement plan is appropriate for audience.
Basic

Team's marketing plan is ill prepared and doesn't appeal to targeted consumers.
Presentation

Advanced

Team is immensely prepared, confident and commands audience's attention.
Proficient

Team is overall prepared but could have used some more practice. Hold's audience's attention for most of presentation.
Basic

Team's presentation is hard to follow and leaves the audience uninterested.
Fielding Questions

Advanced

Team confidently answers questions asked by shark investors. Team is confident in their business and not willing to compromise too much of their company. Team stands united on all decisions.
Proficient

Team struggles with answering some questions from shark investors but overall was able to confidently answer most.
Basic

Team was uncomfortable and ill prepared when answering questions from shark investors.




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