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iRubric: Create A Brand Project rubric

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Create A Brand Project Create A Brand Project Create a fictitious sports or entertainment brand. It can be a team, league, performer, marketing organization, or any business that is sports or entertainment related. Rubric Code: RXA98W2 By southside201 Draft Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Create A Brand Create a fictitious sports or entertainment brand. It can be a team, league, performer, marketing organization, or any business that is sports or entertainment related.
	Insufficient 5 pts	Developing 10 pts	Proficient 15 pts	Above Average 20 pts
Brand Name and Rationale 20 pts Did you use effectively name your sports or entertainment brand? Did you provide the rationale (reason) for this identity for your business?	Insufficient -It was unclear what your rationale was. -No information was providing regarding your rationale.	Developing -Your rationale was not completely developed.<BR> -Very little information was provided regarding your rationale.	Proficient -Your rationale was completely developed.<BR> -Sufficient information was providing regarding your rationale.	Above Average It was very clear what your rationale was.<BR> -You connected well with your reasons and provided a convincing argument as to why you selected your rationale.
What does your brand represent? 20 pts ? Identify any products or services that your brand represents (musician, clothing, team, etc…)	Insufficient No identification was provided.	Developing The identification of the product or service was provided but below average effort was provided.	Proficient The identification was good, but can be better.	Above Average The identification of product and services was very effective in described.
Creativity of logo 20 pts Is there creativity involved in the creation of the brand/logo	Insufficient There was no creativity in the production of the brand/logo.	Developing Creativity in brand/logo creation was minimal.	Proficient Creativity was average, relating to the brand/logo creation.	Above Average There was above average creativity and thought put into the brand/logo.
Target Market & Placement 20 pts Provide details of your target market. Must give 5 details of your target market. Identify your location and reason why you selected this location.	Insufficient 2 or less details were provided about target market and lacked information regarding location.	Developing Three details were provided about target market and very little information regarding location.	Proficient Four details were provided about target market and a sufficient amount information regarding location.	Above Average 5 or more details were provided about target market and an above average amount of information regarding location.
Celebrity / Athlete 20 pts Describe any potential cultural, economic, political, environmental, and technological impacts of using your chosen spokesperson / celebrity / athlete?	Insufficient Very little or no information was provided in order to describe any potential cultural, economic, political, environmental, and technological impacts of using your chosen spokesperson/ celebrity/athletes.	Developing Less than average information was provided in order to describe any potential cultural, economic, political, environmental, and technological impacts of using your chosen spokesperson/ celebrity/athletes.	Proficient Sufficient amount of information was provided in order to describe any potential cultural, economic, political, environmental, and technological impacts of using your chosen spokesperson/ celebrity/athletes.	Above Average An above average amount of information was provided in order to describe any potential cultural, economic, political, environmental, and technological impacts of using your chosen spokesperson/ celebrity/athletes.

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