iRubric: Grading Rubric for Assn #1- Marketing an Innovative Product

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Grading Rubric for Assn #1- Marketing an Innovative Product

Rubric Code: QX768C9

By awatso23

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: Undergraduate

Criteria Enter rubric description
	Unacceptable 0 pts	Developing 20 pts	Competent 30 pts	Exemplary 40 pts
Product 1. Discuss the type of product the company will offer and identify is primary characteristics.	Unacceptable Does not attempt assignment, nor describes the type of product the company will offer and its primary characteristics.	Developing The company's product and its primary characteristics were discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The company's product and its primary characteristics were discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The company's product and its primary characteristics were discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Pricing and Distribution 2. Discuss the product and distribution strategy.	Unacceptable Does not attempt assignment, nor discusses the product or distribution strategy.	Developing The product and distribution strategy was discussed, but with less than 70-79% accuracy and some of the discussion points were inappropriate or were not identified.	Competent The product and distribution strategy was discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The product and distribution strategy was discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Fit 3. Discuss how the product fits within a product line and the depth and breadth of the line. Innovation is clearly defined within the questions	Unacceptable Does not attempt assignment, nor discusses how the product fits within a product line and the depth and breadth of the line.	Developing The product fit within a product line and it depth and breadth was discussed, but with less than 70-79% accuracy and some of the sources identified were inappropriate or were not identified.	Competent The product fit within a product line and it depth and breadth was discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The product fit within a product line and its depth and breadth was discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Strategy 4. Explain how the product promotion and target market fit with the organizational strategy.	Unacceptable Does not attempt assignment, nor discusses how the product promotion and target market fit with the organizational strategy.	Developing The fit for the product promotion and target market within the organizational market fit with the organizational strategy.	Competent The fit for the product promotion and target market within the organizational strategy was discussed, with 80-89% accuracy and appropriate information was discussed.	Exemplary The fit for the product promotion and target market with the organizational strategy was discussed with 90-100% accuracy and all appropriate information was identified and discussed clearly.
Writing 5. Writing- Grammar, sentence structure, paragraph structure, spelling, punctuation, APA usage.	Unacceptable Did not complete the assignment or had 8 or more different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Major issues)	Developing Had 6-7 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Many issues)	Competent Had 4-5 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage. (Minor issues)	Exemplary Had 0-3 different errors in grammar, sentence structure, paragraph structure, spelling, punctuation or APA usage.

Keywords:

Innovation, product development and four p's of marekting

Subjects:

Business

Types:

Assignment

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