iRubric: Advertising: Theory & Technique rubric

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Advertising: Theory & Technique

Functional Appeals - the whole package will be reviewed and one random ad will be selected for specific feedback. Assignment: 10% of overall grade

Rubric Code: QX4X27C

By BCITRadio

Ready to use

Public Rubric

Subject: Business

Type: Assessment

Grade Levels: Undergraduate

Functional Appeal Exercise
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Style Technique	Poor - inadequate variety of style techniques (majority one particular style)	Fair - minimal variety of style techniques (i.e. 2-3)	Good - adequate variety of style techniques (i.e. 3-5)	Excellent - diversity and variety of style techniques (6-7)
Appeals/Persuasion	Poor - inadequate and vague appeals - too many blends - basic attention to script development leading from Feature/ Benefit/Persuasion (F/B/P) - clutter of ideas, too many features	Fair - vague appeals and some blends - lack of F/B/P context, a few features in ad detracting from focus of ad	Good - adequate variety of appeals, minimal blends - somewhat intuitive approach to development of F/B/P	Excellent - all S..I.M.P.L.E used with no blends - strong F/B/P to grab attention
Editing	Poor - predominantly over or under '30 - poor spelling/grammar, punctuation - cliche's, redundancies, connectors throughout -rules & regulations were violated	Fair - scripts inconsistent with timing - minimal attention to details many spelling, grammar, punctuation errors - minimal attention to removal of cliche's, connectors & redundancies - minimal attention to rules & regulations	Good - majority of scripts at '30 - adequate editing though more necessary for clarity and flow - few spelling, grammar,punctuation errors - several cliche's, connectors &/or redundancies and/or clutter of SFX - a few rule/reg problems	Excellent - all spots at '30 - proficient spelling, grammar, punctuation - cliche's, connectors & redundancies are minor - a few extraneous words or SFX - no rule or reg issues
target demo/psychographics	Poor -target demo/ psychographics not considered	Fair - minimal attention to target/psychographics for generic style ads	Good - good approach to target demo/psychographics with a few details lacking	Excellent - strong attention to target demo & psychographics