iRubric: Grading Rubric - Unit 13 - Global Advertising

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Grading Rubric - Unit 13 - Global Advertising

This rubric will be used to assess an assignment where the student views a global advertisement and determines whether the marketing manager has used a localized or standard advertising strategy

Rubric Code: QC2XXB

By landlady42

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: Undergraduate

Global Advertising Rubric Comparison of standardized and localized global advertising strategies
	Outstanding (N/A)	Well Done (N/A)	Needs Improvement (N/A)	Points Total (N/A)
Follows Directions 25 pts Enter description	Outstanding Followed directions, formatting guidelines and submission criteria. Grammar and spelling are error free. Concise and appropriate content.	Well Done Followed most directions, formatting guidelines and submission criteria. May contain some grammar or spelling errors. Mostly concise and appropriate.	Needs Improvement Fewer directions followed and/or formatting errors. Significant grammar or spelling errors. Not concise and some content irrelevant.	Points Total
Global ad discussion 25 pts Enter description	Outstanding Uses proper terminology, key words, differentiates between the types of global advertising and recognizes the correct type in real world application.	Well Done Mostly uses key words or terminology and mostly differentiates between advertising types. Can mostly apply real world application.	Needs Improvement Reduced use of terminology or key words. Cannot differentiate the types of global advertising and may not adequately identify real world application.	Points Total
Analysis 25 pts Enter description	Outstanding Properly identifies reasons for choosing advertising method and justifies advertising choice between localized or generalized ads.	Well Done Mostly identifies reasons for choosing advertising method and mostly differentiates between the two methods.	Needs Improvement Reasoning for choice of advertising method is not justified and the two methods are not well differentiated.	Points Total
Conclusions 25 pts	Outstanding Identified the correct advertising strategy and rationale for agreement/disagreement with marketing manager's choice	Well Done Identified the correct/incorrect strategy yet provides a fairly good rationale for their choice.	Needs Improvement Identified the correct/incorrect strategy but not an adequate rationale for the choice.	Points Total