iRubric: Social Media Plan Presentation rubric

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Social Media Plan Presentation

PowerPoint or Prezi can be used

Rubric Code: Q89X9C

By BrianPage

Draft

Public Rubric

Subject: Business

Type: Presentation

Grade Levels: 9-12

Social Media Plan Presentation
	Poor 0-5 (N/A)	Fair 6-8 (N/A)	Good 9-10 (N/A)
Goal	Poor 0-5 The goal of why you want to use social media to grow the influence of TeenDollars is not clearly understood.	Fair 6-8 The goal of why you want to use social media to grow the influence of TeenDollars is somewhat understood.	Good 9-10 The goal of why you want to use social media to grow the influence of TeenDollars is clearly understood.
Channel	Poor 0-5 The communication channels (websites, Twitter, etc) are not addressed or connected to the target audience of each channel.	Fair 6-8 The communication channels (websites, Twitter, etc) are somewhat addressed and connected to the target audience of each channel.	Good 9-10 The communication channels (websites, Twitter, etc) are addressed and connected to the target audience of each channel.
Objective	Poor 0-5 The objective for each channel is not addressed.	Fair 6-8 The objective for each channel or some channels is somewhat addressed.	Good 9-10 The objective for each channel is addressed.
Target Audience	Poor 0-5 The target audience is not specifically defined.	Fair 6-8 The target audience is somewhat defined in demographic and psychographic terms.	Good 9-10 The target audience is clearly defined in demographic and psychographic terms.
Penetration Strategy	Poor 0-5 No specific plan is illustrated to drive more traffic to the TeenDollars website.	Fair 6-8 A plan is illustrated to drive more traffic to the TeenDollars website.	Good 9-10 A specific plan is illustrated to drive more traffic to the TeenDollars website, grow the TeenDollars 'brand', and grow the TeenDollars social media presence.
Frequency	Poor 0-5 A website and social media posting is not clear.	Fair 6-8 Website and social media posting frequency is stated, by not realistic.	Good 9-10 A realistic website and social media posting frequency is stated, with suggested social media tools.
Topic/Theme	Poor 0-5 Topics/themes are not identified that are consistent with the purpose of TeenDollars and what teens want to read about.	Fair 6-8 Topics/themes are somewhat identified that are consistent with the purpose of TeenDollars and what teens want to read about.	Good 9-10 Topics/themes are clearly identified that are consistent with the purpose of TeenDollars and what teens want to read about.
Author	Poor 0-5 Who determines the posting of social media and website content is not clearly stated. (Note - all postings must be approved by Mr. Page)	Fair 6-8 Who determines the posting of social media and website content is clearly stated. (Note - all postings must be approved by Mr. Page)	Good 9-10 Who determines the posting of social media and website content is clearly stated, and a plan to incorporate students is clear. (Note - all postings must be approved by Mr. Page)
Evaluation	Poor 0-5 It is not clear who will respond to social media inquiries.	Fair 6-8 It is somewhat clear who will respond to social media inquiries.	Good 9-10 It is clear who will respond to social media inquiries.
Modifying the Plan	Poor 0-5 How frequently the plan is modified or updated is not addressed.	Fair 6-8 How frequently the plan is modified or updated is somewhat addressed.	Good 9-10 How frequently the plan is modified or updated is clearly addressed.

Subjects:

Business

Types:

Presentation

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