iRubric: Advertising Maker Commercial rubric

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Advertising Maker Commercial

In groups, students will create a 30 second-1 min commercial using the IMovie Program. Your commercial must be a production in which you are trying to convince someone to buy a product. You must complete the commercial worksheet, and have at least 4 story board frames (see attached worksheets). You must have video, music and audio. Use the commercial worksheet to show how your commercial targets the appropriate customers, and to show how you will sell your project. Good Luck, and have fun!

Rubric Code: Q8675X

By zeus737

Ready to use

Public Rubric

Subject: Vocational

Type: Presentation

Grade Levels: 6-8

Individual Presentation Rubric
	4 Oustanding (N/A)	3 Good (N/A)	2 Average (N/A)	1 Poor (N/A)	0 Missing (N/A)
Content Group must meet all standards as listed above in the criteria.<BR> x6	4 Group has met all of the standards as listed above in an exceptional manner. The commercial has a very strong message (includes slogan, pricing, etc.)	3 Group has met all of the standards as listed above in a good manner.<BR> The commercial has a clear message (includes slogan, pricing, etc.)	2 Group has not met some specific standard as listed above in an average manner. The commercial has a recognizable message. (missing slogan, pricing, etc.)	1 The Group has not any of the specific standard as listed above in an average manner. The commercial has no recognizable message. (missing slogan, pricing, etc)	0
Preparedness Presentation of commercial must be prepared and rehearsed prior to presentation.<BR> x4	4 Students show that they are completely prepared and have rehearsed before the presentation. Propts are used	3 Students seem to be pretty prepared but maybe should have rehearsed more. Propts are used	2 Students do not seem prepared to present. No Propts	1 Students have shown no preparation and appears to be read instead of rehearsed. No Propts	0
Posture and Eye Contact Student display<BR> x2	4 Students stand up straight, look confident, speak clearly, and make eye contact during the presentation.	3 Students stand up straight, and give some eye contact.	2 Students slouch, little or no eye contact.	1 Students have no eye contact, appears to be moving around too much and tries to avoid the camera. Sitting down most of the time.	0
Advertising Techniques The project included strategies of pathos, ethos, logos, and other strategies<BR> x4	4 Presentation was very professional and student project illustrated the 3 persuasive strategies and three of the additional strategies	3 Presentation was professional but students project illustrated only 2 persuasive strategies with 2 of the additional strategies	2 Presentation was not professional and the student project illustrated only 1 persuasive strategies and 1 additional strategies.	1 Presentation was not professional and the student project illustrated only 1 of the many strategies that are required	0
Audio Music/Sound Effect is appropriate to the commercial and dialogue is clear<BR> x2	4 All dialogue is very clearly heard. Music chosen adds to the message.	3 All voices are clearly heard. Music chosen is appropriate for the message.	2 Most voices are clearly heard. Music chosen is somewhat appropriate for the messages.	1 Some voices are clearly heard. Music chosen is not appropriate for the message.	0
Video Camera movement and Lighting<BR> x2	4 There was no camera movement during filming. Excellent lighting enables viewer to see all images very clearly.	3 The camera was steady during filming. The lighting is appropriate to see all images clearly.	2 The lighting is appropriate to see most images clearly. The camera was fairly steady during filming.	1 The lighting is not appropriate to see most images clearly. The camera was moving during filming.	0

Keywords:

Product Flyer Presentation

Subjects:

Types:

Presentation

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