iRubric: Digital Logo Design Rubric

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Digital Logo Design Rubric

Students created logos using their name or initials for a product or service of their own making. 1. Retro Vibe, 2. Zentangle Logo, 3. Social/Cultural logo, 4. Endangered Species Logo, 5. Video Game Logo, 6. Blue Oceans/Clean Water Logo, 7. Music Logo, 8. Sports Logo

Rubric Code: PX5X42B

By MrBerriman

Ready to use

Public Rubric

Subject: Arts and Design

Type: Project

Grade Levels: 6-8

Project
	Mastery 5 5 pts	Established 4 4 pts	Consolidating 3 3 pts	Beginning 2 2 pts
Logo	Mastery This Logo clearly expresses the product or services through the use of symbols and manipulation of the letters.	Established This Logo adequately expresses the product or services through the use of symbols and manipulation of the letters.	Consolidating This Logo expresses the product or services through the use of symbols and manipulation of the letter in a limited fashion.	Beginning This Logo does not express the product or services through the use of symbols and manipulation of the letters.
Craftsmanship/ Skill	Mastery The artwork shows excellent craftsmanship, and attention to detail.	Established The artwork shows average craftsmanship and attention to detail.	Consolidating The artwork shows below average craftsmanship and little attention to detail.	Beginning The artwork shows poor craftsmanship and no attention to detail.
Creativity/ Originality	Mastery The artwork clearly demonstrates personal expression. Solution is very inventive.	Established The artwork demonstrates an average amount of personal expression. Demonstrates some inventiveness.	Consolidating The artwork demonstrates little personal expression and inventiveness.	Beginning The artwork lacks evidence of personal expression and inventiveness.
Design	Mastery The artwork demonstrates excellent use of Principles of Design. The design is easy to understand and is visually compelling.	Established The artwork demonstrates good use of Principles of Design. The design is relatively easy to understand and is somewhat visually compelling.	Consolidating The artwork demonstrates poor choice of Principles of Design. The design is difficult to understand and is confusing.	Beginning The artwork lacks thoughtful design. The Principles of Design and Elements of art are not evident.
Use of Time	Mastery The student put forth the effort required and used class time well.	Established The student put forth effort and used class time adequately.	Consolidating The student put forth little effort; during class time worked partially on project. Excessive talking/disrupting	Beginning The student put forth no effort or the project was not completed; class time was not used well. Excessive talking/disrupting
Thumbnail sketch	Mastery The student created 3 original detailed thumbnails and turned them in on time	Established The student created 3 drawings with some detail, but was turned in on time.	Consolidating The student created 3 thumbnail design but they weren't turned in on the due date.	Beginning The student drawings weren't of good quality or didn't make the due date.
Preliminary Research	Mastery Students researched all 5 logos and made notes about each of them detailing design elements	Established Student researched all 5 logos and turned them in by the posted due date	Consolidating Student did some research and turned example logos in google drive on time.	Beginning Student did not research 5 business logos and save them to their work.

Keywords:

Art work

Subjects:

Arts and Design

Types:

Project

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