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iRubric: CSTG 261 FINAL PROJECT rubric

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CSTG 261 FINAL PROJECT 
Rubric Code: PX5378
Draft
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: Undergraduate

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Presentation

Poor

Presentation was presented in an unclear and disorganized manner.
Fair

Presentation was somewhat disorganized but over all presentation was still clear.
Good

Presentation was presented in a clear and concise manner.
Clarity of Client

Poor

No idea as to what the business is or what they do.
Fair

Somewhat unclear about business or what they do.
Good

Able to understand who the client is and what type of business they do.
Overall Unity

Poor

There was no unity used throughout any of the pieces.
Fair

Unity was used throughout some of the pieces.
Good

Unity throughout all of the pieces could be seen and were utilized in a creative fashion.
Team Work

Poor

Presentation was presented by only one group member. Group members were disorganized and showed no knowledge of the project.
Fair

Information was not evenly distributed between group members.
Good

Each group member presented his or her fair share of the project.
Creativity

Poor
Fair

Presentation and design pieces were presented and created well but could have gone a little more outside the box.
Good

Overall presentation and design pieces were presented and created in a well thought out manner.
Logo

Poor

Logo is poorly designed with no sense of what the business is about.
Fair

Logo is well designed, but doesn't convey the business in an appropriate manner.
Good

Logo is designed well and conveys the business in the appropriate manner.
Business Cards

Poor

Business card is poorly designed. Information on the card is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of business card is descent. Some information could be added/removed from card.
Good

Business card is well designed. Information on card is appropriate to the business. Functionality of the card is clear and practical.
Letterhead

Poor

Letterhead is poorly designed. Information on the letterhead is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of letterhead is descent. Some information could be added/removed from the letterhead.
Good

Letterhead is well designed. Information on letterhead is appropriate to the business.
Envelope

Poor

Envelope is poorly designed. Information on the envelope is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of Envelope is descent. Some information could be added/removed from the envelope.
Good

Envelope is well designed. Information on Envelope is appropriate to the business.
Additional design piece #1

Poor

Additional design piece #1 is poorly designed. Information on the Additional design piece #1 is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of Additional design piece #1 is descent. Some information could be added/removed from the Additional design piece #1.
Good

Additional design piece #1 is well designed. Information on Additional design piece #1 is appropriate to the business.
Additional design piece #2

Poor

Additional design piece #2 is poorly designed. Information on the Additional design piece #2 is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of Additional design piece #2 is descent. Some information could be added/removed from the Additional design piece #2.
Good

Additional design piece #2 is well designed. Information on Additional design piece #2 is appropriate to the business.
Additional design piece #3

Poor

Additional design piece #3 is poorly designed. Information on the Additional design piece #3 is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of Additional design piece #3 is descent. Some information could be added/removed from the Additional design piece #3.
Good

Additional design piece #3 is well designed. Information on Additional design piece #3 is appropriate to the business.
Additional design piece #4

Poor

Additional design piece #4 is poorly designed. Information on the Additional design piece #4 is not appropriate for the business. Functionality is unclear and impracticle.
Fair

Design of Additional design piece #4 is descent. Some information could be added/removed from the Additional design piece #4.
Good

Additional design piece #4 is well designed. Information on Additional design piece #4 is appropriate to the business.





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