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iRubric: Advertising rubric

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Advertising 
Creative Writer
SAMPLE: Individual Assignments
Rubric Code: PX3A792
By ginger1512
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate

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  Unacceptable

0 pts

Poor

2 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Style Technique
30 %

Unacceptable

- inadequate variety of style techniques (majority one particular style)
- basic elements
-
Poor

- minimal variety of style techniques
Fair

- adequate variety of style techniques
Good

- complete variety of style techniques
- complete variety of categories of ads
Excellent

- creative and effective ads with superb scripts in device, dialogue, multi-voice and slice of life
- depth in variety of style techniques with some excellent blending of techniques to build a unique delivery
Appeals/Persuasion
30 %

Unacceptable

- in adequate variety of appeals
- basic attention to script development leading from Feature/ Benefit/Persuasion (F/B/P)
Poor

- vague appeals
- lack of F/B/P context for client
- attempt to expand appeals though improper or minimal development in script
Fair

- adequate variety of appeals
- somewhat intuitive approach to development of F/B/P
- missing some key elements of ideas not fully developed
Good

- a strong variety of appeals with some sophisticated blends
- beneficial F/B/P to grab attention and appeal to target
Excellent

- outstanding ability to synthesize client info into sharp F/B/P
Editing
25 %

Unacceptable

- predominantly over or under '30
- poor spelling/grammar, punctuation
- cliche's, redundancies, connectors throughout
-rules & regulations were violated
Poor

- scripts inconsistent with timing
- minimal attention to details many spelling, grammar, punctuation errors
- minimal attention to removal of cliche's, connectors & redundancies
- minimal attention to rules & regulations
Fair

- majority of scripts at '30
- adequate editing though more necessary for clarity and flow
- few spelling, grammar,punctuation errors
- several cliche's, connectors &/or redundancies and/or clutter of SFX
Good

- all spots at '30
- proficient spelling, grammar, punctuation
- cliche's, connectors & redundancies are minor
- a few extraneous words or SFX
Excellent

- all spots at '30
- paperwork is complete and correct
- no errors in any capacity
- cliches'removed
- connectors removed
- redundancies removed
- efficient and effective use of words & SFX for script progression
Quota
15 %

Unacceptable

1-2
Poor

2-3
Fair

3-4
Good

4-5
Excellent

5-6



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  • Advertising

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