iRubric: Persuasive Writing- Advertisement rubric

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Persuasive Writing- Advertisement

Commercial copy and advertising poster.

Rubric Code: P8C9C7

By mocook123

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: (none)

Persuasive Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Content	Poor This advertisement was not persuasive and contained 2 or less detailed examples and descriptions.	Fair This advertisement was somewhat persuasive and contained 3 detailed examples and descriptions.	Good This advertisement was persuasive and contained 4 detailed examples an descriptions.	Excellent This advertisement was very persuasive and included more that 5 detailed examples and descriptions.
Word Choice	Poor This ad was not worded creatively.	Fair This ad was written with average sorts of words.	Good This ad was written with some creative, descriptive and imaginative words.	Excellent This ad was written with very creative, descriptive and imaginative words.
Voice	Poor Voice does not capture the reader's interest.	Fair Voice is somewhat distinct, but does not always match the purpose of advertisement and capture the reader's interest.	Good Voice is confident and captures the reader's interest and is somewhat distinct.	Excellent Voice is appropriate for topic. Voice is distinct and holds the reader's interest.
Mechanics	Poor There were numerous mistakes in grammar, spelling, and puctuation.	Fair There were 5-6 mistakes in grammar, spelling, and punctuation.	Good There were 3-4 mistakes in grammar, spelling, and punctuation.	Excellent There were 2 or less mistakes in grammar, spelling and punctuation.
Creativity and Neatness	Poor This ad did not match the product advertised in the written copy.	Fair This ad was hard to connect to the written copy.	Good This ad was creative and mostly representative of the written copy.	Excellent Wow! This ad was creative and very neat and represented the written copy.