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iRubric: 4 P's of Marketing rubric

iRubric: 4 P's of Marketing rubric

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4 P's of Marketing 
The students will put together an electronic presentation to show during their understanding of the 4ps of marketing. The presentation will contain information that the students collected regarding 4P of Marketing, specifically looking at a well established product and how it became that way. The oral presentation must be aligned with their electronic presentation.
Rubric Code: P2X74AC
By mmayer
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

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  Exceeds

7 pts

Good

5 pts

Fair

3 pts

Poor

2 pts

No Attempt

0 pts


(N/A)

Price, Product, Place, Promotion

All areas are
looked at in depth
and given
definitions with
examples of how
their product met
ties in with each of
the strategies.
Exceeds

The presentation
includes all
information
relevant to the
topic in an
organized fashion
Good

The presentation
includes all
relevant
information;
however, is not
well-organized.
Mention and
leaves the
audience with an
understanding of
their part of price
Fair

Does not have all
of the relevant
information in the
presentation.
There is not
enough
information
presented.
Information is
presented in an
unorganized
fashion. Mention
part of price but
doesn't describe.
Poor

The presentation
is lacking in
elements required.
There are many
gaps in
information
presented. Do not
mention part of
price.
No Attempt

The Student made
no attempt.
N/A
Presentation

Exceeds

The student
presents the
information clearly
and displays a
complete
understanding of
their information.
It is evident that
the student was
well prepared.
Good

The student
presents the
information fairly
clearly and
displays a
reasonable
understanding of
their information
Fair

The information
presented is not
clearly displayed
throughout the
project
Poor

Not enough
preparation was
done for the
presentation of
the information, it
therefore lacks
many elements of
what is expected.
No Attempt

The Student made
no attempt.
N/A
Style/Mechanics

Exceeds

The presentation
has an element of
creativity and
style, and is not
just a list of facts.
The electronic
presentation is
presented in a
clear and concise
manner with full
understanding of
the subject.
Good

The presentation
is clear and logical
and contains facts
as well as very
few mistakes.
Good clear oral
presentation.
Fair

The presentation
lacks style and
reads more like a
list of facts than a
support for an oral
presentation. The
electronic
presentation lacks
neatness and
clarity
Poor

The presentation lacks a
clear understanding of
the subject matter
and their are
many errors.
Electronic
presentation is not
creative
No Attempt

The Student made
no attempt.
N/A
Product Info

The product and
company that
makes the
company are
explained in detail.
Exceeds

Product information fully
developed. Clear understanding of what the product is, how it works, and how it is marketed.
Good

Product information
developed, but not
in a full manner.
Clear understanding of
what the product is, how it works, and how it is marketed.
Fair

Product information is
researched a fair
amount. Information missing and/or it is evident that the
work was rushed.
Poor

Product is misrepresented or
the research does not match up with what is presented.
No Attempt

The Student made
no attempt.
N/A
Time

Exceeds

Presentation at
least 3 minutes
long. If a video
clip is included it
was no longer
than 10% of the
presentation.
Good
Fair
Poor
No Attempt

Less than 3
minute
presentation.
N/A




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