iRubric: Media Platforms rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...

Media Platforms

Students will present examples, from each media platform, to show their knowledge of how to incorporate various media platforms in a Marketing Campaign. The Google Slides presentation must include at least 2 examples from the 3 types of Media Platforms: 1. E-Media (eg. internet sites) 2. Print Media (eg. magazines, newspapers, posters 3. Moving Image eg. music videos, television, films, commercials)

Rubric Code: NXBB3C4

By dibens23

Ready to use

Public Rubric

Subject: English

Type: Assessment

Grade Levels: 6-8, 9-12

Media Analysis
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Developing 1 pts
Media Platform	Excellent Student response clearly explains all or most of the 5 core concepts of media literacy: - Who created this message? - What creative techniques are used to attract my attention? - How might different people understand this message differently than me? - What values, lifestyles and points of view are represented in, or omitted from, this message? - Why is this message being sent? Student has identified at least 2 or more examples from various	Good Student response clearly explains 3 of the 5 core concepts of media literacy: Who created this message? What creative techniques are used to attract my attention? How might different people understand this message differently than me? What values, lifestyles and points of view are represented in, or omitted from, this message? Why is this message being sent? Student has identified at least 2 examples from the 3 Media platforms(3)	Fair Student response clearly explains 3 of the 5 core concepts of media literacy: Who created this message? What creative techniques are used to attract my attention? How might different people understand this message differently than me? What values, lifestyles and points of view are represented in, or omitted from, this message? Why is this message being sent? Student has identified at least 1 example from 2 types of Media Platforms	Developing Student response clearly explains 1-2 of the 5 core concepts of media literacy: Who created this message? What creative techniques are used to attract my attention? How might different people understand this message differently than me? What values, lifestyles and points of view are represented in, or omitted from, this message? Why is this message being sent? Student has identified at least 1 example from 1 type of Media Platfo
Creativity, Purpose & Theme	Excellent The Prezi has an element of creativity and style, and is not just a list of facts. The Prezi has a very clear purpose and theme. The Prezi is exceptionally attractive in terms of graphics, design and layout.	Good The students utilized some interesting or creative elements in their Prezi. The Prezi has a clear theme and purpose. The Prezi is attractive in terms of graphics, design and layout.	Fair The Prezi presents information in a straightforward, factual manner. The purpose or theme of the Prezi is somewhat muddy or vague. The Prezi is somewhat attractive in terms of graphics, design and layout.	Developing The presentation did not reflect any creativity, interesting elements, purpose or theme, or the Prezi is incomplete.
Use of Technology	Excellent Student was able to: incorporate at least 4 of the following elements into their Prezi: YouTube video, creative use of zooming, creating a path, frames, grouping, sending back or going forward, rotating, and scaling.	Good Student was able to: incorporate at least 3 of the following elements into their Prezi: a YouTube video, creative use of zooming, creating a path, frames, grouping, sending back or going forward, rotating, and scaling.	Fair Student was able to incorporate at least 2 of the following elements into their Prezi: a YouTube video, creative use of zooming, creating a path, frames, grouping, sending back or going forward, rotating, and scaling.	Developing Student was able to incorporate only one of the following: a YouTube video, creative use of zooming, creating a path, frames, grouping, sending back or going forward, rotating, and scaling.
Writing conventions	Excellent Student always used references as appropriate, from a wide variety of sources (ie. websites, databases, print titles, etc.), with no errors in formatting. There were no more than 2 errors in spelling or grammar	Good Student used references as appropriate most of the time from different sources, with very few errors in formatting. There were no more than 4 spelling or grammar errors.	Fair Student use of references was infrequent, with some errors in formatting. There were no more than 6 spelling or grammar errors.	Developing Student used very little referencing, with many errors in formatting. There were as many as 8 spelling or grammar mistakes.

Subjects:

Types:

Assessment

Discuss this rubric